Lifecycle Marketing Manager

Salt Digital Recruitment; Greater London; On-site; GBP 60,000 - 80,000; Part time

Job summary

A leading recruitment firm in Greater London is seeking a Lifecycle Marketing Manager. The successful candidate will own the lifecycle strategy, driving retention and revenue initiatives while managing complex marketing campaigns. You should have over 5 years of experience in lifecycle or CRM marketing, especially in SaaS or fintech. This role offers a day rate of £200-£220, reflecting your experience and expertise.

Qualifications

• 5+ years experience in lifecycle or CRM marketing.
• Strong background in retention marketing, ideally in SaaS or fintech.
• Proven ability to manage multiple stakeholders and projects.

Responsibilities

• Own the lifecycle strategy and deliver marketing programs.
• Project manage complex campaigns from planning to execution.
• Create and adapt customer-facing content with the support of the content team.

Skills

Retention marketing

Lifecycle marketing

Project management

Cross-functional collaboration

Fast-paced environment adaptation

Job description

We’re looking for a Lifecycle Marketing Manager to join our Financial Services Client at a pivotal moment where you will own the lifecycle strategy, define and deliver end-to-end marketing programs across the customer journey. In this role you will support in driving retention, cross-sell, and up-sell campaigns, ensuring customers see continuous value.

You’ll play a key role in shaping customer engagement strategies during a high-growth phase, have exposure to cross-functional teams and leadership, driving initiatives that directly impact retention and revenue and join a team that values creativity, collaboration, and agility.

Other role requirements will involve..

• Project manage complex campaigns – from planning through execution, measurement, and iteration.
• Create and adapt customer-facing content (with the support of our content team).
• Work cross-functionally with analysts, product, engineering, CRO, and content colleagues to bring initiatives to life.
• Adapt and innovate strategies in line with new product capabilities and platforms post-launch.

Key skills needed:

• A strong background in retention / lifecycle marketing (experience in SaaS, fintech, or subscription-based products is highly valuable).
• Ideally hold 5+ years’ experience in lifecycle or CRM marketing
• Proven project management skills and ability to work with multiple stakeholders.
• Comfortable in a fast-paced, evolving environment where priorities shift quickly.
• Experience in the EMEA market is a strong plus.

*Rates depend on experience and client requirements

Job Information

• Job Reference: JO-2509-356065
• Salary: £200.00 - £220.00 per day
• Salary per: day
• Job Duration: June '26
• Job Start Date: ASAP
• Job Industries: CRM & Email
• Job Locations: Greater London
• Job Types: Contract

To apply, please follow the application process on the site.