Lifecycle Marketing & Engagement Manager (SaaS)

Elsevier Inc.; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A global research organization is seeking a Customer Lifecycle & Retention Marketing Manager to drive engagement and retention for their Direct-to-Researcher portfolio. You will develop lifecycle marketing programs, create automated messaging, and collaborate with various teams to boost user engagement. The ideal candidate will have experience in CRM marketing, proficiency with marketing automation tools, and strong communication skills. This role offers a hybrid/remote working arrangement with various benefits including wellbeing initiatives and study assistance.

Benefits

Wellbeing initiatives

Parental leave

Study assistance

Sabbaticals

Competitive benefits

Qualifications

• Experience in customer lifecycle, retention or CRM marketing, especially within SaaS or subscription products.
• Proficient with Braze or similar marketing automation.
• Strong written communication skills to convey complex information.

Responsibilities

• Develop and manage lifecycle marketing programs.
• Create and optimise automated messaging flows.
• Use data and analytics to monitor performance.

Skills

Customer engagement strategies

Marketing automation

Data analysis

Communication skills

Collaboration

Tools

Braze

Pendo

Adobe Analytics

Tableau

Job description

A global research organization is seeking a Customer Lifecycle & Retention Marketing Manager to drive engagement and retention for their Direct-to-Researcher portfolio. You will develop lifecycle marketing programs, create automated messaging, and collaborate with various teams to boost user engagement. The ideal candidate will have experience in CRM marketing, proficiency with marketing automation tools, and strong communication skills. This role offers a hybrid/remote working arrangement with various benefits including wellbeing initiatives and study assistance.