Legal Counsel Marketing Associate

J.P. Morgan; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading financial services firm is seeking a Legal Counsel - Associate to join the International Consumer Business Legal Marketing Team. In this role, you will guide marketing strategies across various channels, ensuring compliance with legal standards while enabling innovative marketing campaigns. Ideal candidates will be UK or European qualified lawyers with experience advising on marketing regulations, excellent negotiation skills, and a collaborative spirit. This position offers an exciting opportunity to work in a dynamic, diverse environment in Greater London.

Qualifications

• UK or European qualified lawyer.
• Experience in legal and regulatory matters related to marketing.
• Skills in drafting and negotiation.

Responsibilities

• Serve as the legal advisor for marketing activities.
• Draft and review marketing vendor contracts.
• Ensure compliance of marketing materials with applicable laws.

Skills

Qualified Lawyer (UK or European qualification)

Experience advising marketing teams

Drafting and negotiation skills

Analytical and organizational skills

Excellent interpersonal and communication skills

Experience in a collaborative environment

Job description

Legal is at the heart of digital disruption and the new International Consumer Business (ICB). ICB is home to many of the firm’s cutting‑edge initiatives, including new products and services, acquisitions, investments, partnerships, and collaborations. You will support the following businesses:

• Chase:The digital bank in the UK, soon to launch in Germany
• J.P. Morgan Personal Investing:Our retail investment business
• Strategic Initiatives:Supporting our line of business’ most innovative projects

As a Legal Counsel - Associate in the ICB Legal Marketing Team, you will play a pivotal role in enabling the business to deliver impactful, compliant, and creative marketing campaigns. You will be a trusted advisor to our marketing, brand, and product teams, helping to shape the future of consumer banking and investing. You thrive in an agile environment and are passionate about supporting an innovative and growing business as part of a diverse and inclusive team.

Job Responsibilities

• Serve as the legal advisor for the ICB marketing team, providing strategic guidance on all aspects of marketing activities across digital, social, and traditional channels.
• Draft, review, and negotiate a wide range of marketing vendor contracts, including those for marketing services, affiliate marketing, marketing technology platforms, sponsorships, influencers, talent, and agencies.
• Review and approve marketing materials, campaigns, promotions, and communications to ensure compliance with applicable laws, regulations, and internal policies.
• Partner with the business to develop compliant messaging for new products, features, offers, rewards, and related disclosures.
• Advise on legal risks and mitigations relating to marketing activities, proactively identifying issues and seeking timely, practical resolutions.
• Help build and scale processes for marketing review, contributing to the continuous improvement of legal and business operations.
• Monitor regulatory trends and enforcement in consumer finance marketing, keeping the business ahead of emerging risks and opportunities.
• Work collaboratively with legal colleagues (privacy, IP, financial regulations), sourcing and vendor management, compliance and product.
• Support on marketing campaigns, offers, rewards, prize draws, and the use of innovative tools such as AI in marketing.

Required qualifications, skills and capabilities

• Qualified Lawyer: UK or European qualification required.
• Experience advising marketing teams on legal and regulatory matters.
• Drafting and negotiation skills, with the ability to deliver pragmatic, solutions‑oriented advice.
• Ability to balance legal risk with commercial objectives; strong analytical and organizational skills.
• Excellent interpersonal and communication skills; confident, pragmatic, and a self‑starter with a hands‑on mentality.
• Experience working collaboratively in a diverse and inclusive team environment.

Preferred qualifications, skills and capabilities

• European language skills are desirable but not required.
• Prior in‑house legal experience is desirable.