Legacy Marketing Specialist

International Fund for Animal Welfare - ifaw; London; Hybrid; GBP 39,000 - 47,000; Full time

Job summary

A leading animal welfare organization located in London is seeking a Legacy Marketing Specialist to manage the delivery of their legacy marketing strategy across multiple countries. The successful candidate will have proven experience in legacy marketing within a charity context, and strong project management skills to lead various marketing campaigns. Competitive salary range between £39,000 and £47,000 per year offered, with an emphasis on collaboration and analytical skills.

Qualifications

• Proven experience in legacy marketing or fundraising.
• Strong project management skills for multi-channel activities.
• Ability to collaborate with teams and provide constructive feedback.
• Exceptional written and verbal communication skills.
• Analytical mindset to interpret data and measure performance.

Responsibilities

• Manage the delivery of the legacy marketing strategy.
• Lead planning and execution of legacy campaigns.
• Monitor and report on campaign performance.
• Manage expenditure for legacy marketing activities.
• Deputise for the Global Legacy Director when needed.

Skills

Legacy marketing experience

Project management skills

Collaboration with teams

Exceptional communication skills

Analytical mindset

Job description

Staff work a hybrid schedule with 2 days/week in the office

This role will manage the delivery of our legacy marketing strategy across our priority markets reporting into the Global Legacy Director, and working closely with the Legacy Officers, the Direct Marketing and Digital Teams. Reporting and analyzing results to inform future learnings and strategies to drive awareness and consideration of legacy giving to IFAW.

Role and Responsibilities

The Legacy Marketing Specialist will have a global role, managing the marketing in each of our priority countries, Canada, US, UK, France, Germany, Netherlands and Australia.

• Lead the planning, execution, and evaluation of all legacy campaigns across stewardship and acquisition including multi channel activity including digital, print, and events. Ensuring high-quality delivery and maximum impact.
• Work closely with and collaborate with internal teams including Direct Marketing, Design, Production and Digital as well as external agencies to develop compelling content and messaging aligned with the organisation’s brand and communication strategies.
• Monitor and report on campaign performance, analysing results and recommending new channels or strategies to grow legacy donor acquisition and retention.
• Manage the expenditure and across all legacy marketing activity and working closely with the Production team ensure cost-effective campaign delivery and adherence to financial processes.
• Deputise for the Global Legacy Director as needed and contribute to cross-team initiatives to support integrated fundraising goals.

Qualifications and Education Requirements

• Proven experience in UK charity of legacy marketing or fundraising across acquisition and stewardship.
• Strong project management skills, including planning, execution, and evaluation of multi-channel marketing activities across traditional and digital platforms.
• Demonstrable ability to collaborate with internal teams and external agencies, providing clear briefs and constructive feedback to deliver impactful campaigns.
• Exceptional communication skills, both written and verbal, with the ability to create compelling content and build strong relationships with stakeholders.
• Analytical mindset with the ability to interpret data, measure campaign performance, and identify opportunities for innovation and improvement.

At IFAW, we aim to create and foster a workforce that reflects and contributes to the diverse, global community in which we work to improve the lives of both animals and people. We are dedicated to fostering justice, equity, diversity, and inclusion so we actively encourage candidates from diverse backgrounds.

Hiring range is 39,000-47,000 GBP per year

Closing date for receipt of applications: 30 September 2025