Brand Lead, New Verticals

Eucalyptus; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A health-focused tech company in London is seeking a Lead Product / Growth Marketer to shape a next-gen women’s health ecosystem. You will define value propositions across product lines, collaborate with teams for cohesive experiences, and utilize data to guide strategies. Ideal candidates will possess strong product marketing experience and a passion for impacting women's health. This full-time role offers a flexible hybrid work arrangement with notable benefits.

Benefits

Employee options program

Monthly wellness allowance

Yearly personal development budget

25 days holiday + bank holidays

Enhanced parental leave policy

Fun office environment with regular socials

Qualifications

• 7-10 years experience in product or growth marketing within a high-growth tech or consumer business.
• Experience in launching new products or business lines.
• Ability to turn complex offerings into simple value propositions.

Responsibilities

• Define and test the value propositions for new ecosystem products.
• Build the unifying Juniper proposition connecting products and services.
• Collaborate with product and CRM teams to embed propositions into patient journeys.

Skills

Product marketing

Growth strategy

Cross-functional collaboration

Data analysis

Creative storytelling

Job description

More than 1 billion people globally live with obesity, a significant leading indicator of many preventable chronic diseases such as diabetes and heart disease.

Eucalyptus is the company behind Juniper, one of the world’s largest weight management programs combining GLP-1 medication with a tailored nutrition and exercise programme, supported by our multidisciplinary care team of prescribers, health coaches, dietitians, nurses and pharmacists.

Our published clinical research demonstrates that our combined approach to weight management and lifestyle change increases the likelihood of our patients losing significant weight during their treatment with Juniper by four times.

Since launching, we’ve grown fast to support millions of patients. In the last 12 months:

• We grew the size of our patient base by 10x in the UK, received selective NICE endorsement for our holistic approach to obesity management, and grew our team from 50 to 200.
• Globally, we grew revenue by >120% YoY, while reducing cash burned by 90% YoY, with over $100M USD raised from global investors such as BOND, NewView, Blackbird and Airtree - early backers of companies like Canva, Stripe, Uber and Airbnb.

What’s next?

We’re now entering the next chapter for Juniper: building a preventative health ecosystem for women that goes far beyond weight management.

Over the next year, we’ll expand beyond weight management into three powerful new layers of care:

• Diagnostics that bring science and data to the forefront, helping women truly understand what’s happening in their bodies.
• New areas of women’s health like menopause and hair loss, creating a connected suite of offerings that support her through every stage of life.
• Curated commerce, offering evidence-backed products and tools that extend care beyond prescriptions into everyday wellness.

Together, these will form a personalised, clinically grounded, and deeply human platform that redefines how women experience healthcare.

The Lead Product / Growth Marketer will play a central role in bringing this to life, shaping how these layers connect into one seamless experience. This is a rare opportunity to help design a new kind of healthcare system – one that is preventative, data-driven, and built around women from the ground up.

If that gets you excited, let’s talk!

About the role (What You’ll Be Doing)

We’re looking for a Lead Product / Growth Marketer to help build the next chapter for Juniper, expanding from a single weight management program into a connected ecosystem of products and services.

This role sits at the intersection of product, marketing, and strategy, shaping how each new offering – from hair and menopause to diagnostics and commerce – comes to life under one coherent Juniper experience. You’ll own the story and proposition that make these new products resonate, and the growth playbook that turns them into scalable businesses.

You’ll partner with product, CRM, and the core growth team to design and test how ecosystem propositions show up across every channel. You’ll also work closely with each business line to sharpen their individual value propositions, build bundles and membership models, and define how they ladder up to Juniper’s broader ecosystem vision.

It’s a rare blend of strategy, creativity, and hands‑on experimentation. You’ll move fast, translate insight into narrative and execution, and work cross‑functionally to bring bold ideas to life – from first positioning to GTM launch and scaling what works.

In this role, you will…

• Define and test the value propositions for new ecosystem products (Shop, Hair, Menopause, Premium Services, Diagnostics)
• Build the unifying Juniper proposition, connecting products, services, and commerce into one coherent story
• Partner with business line leads to design propositions, bundles, and pricing models that drive both adoption and monetisation
• Collaborate with product and CRM teams to embed propositions into patient journeys, turning ideas into in‑product experiences and lifecycle campaigns
• Partner with the core growth team to plug the ecosystem narrative into acquisition and brand, ensuring coherence across all growth channels
• Use insight and data to refine positioning, messaging, and GTM strategy, focusing on what drives patient understanding, trust, and conversion
• Bridge the commercial and creative, balancing brand storytelling with commercial outcomes and measurable growth

About you (Who We Are Looking For)

You’re a hybrid operator – part product thinker, part marketer, part strategist. You know how to turn ideas into propositions that resonate and scale. You love ambiguity, move fast from concept to test, and can work comfortably across disciplines, from GTM experiments to shaping the story that ties everything together.

You’ll excel in this role if you…

• Have 7‑10 years experience in product or growth marketing within a high‑growth tech or consumer business
• Know how to build 0→1 – launching new products or business lines, not just marketing existing ones
• Are equally comfortable in commercials and creative messaging, able to bridge numbers, insight, and narrative
• Can translate complex offerings into simple, credible value propositions that make patients care
• Thrive in cross‑functional teams, aligning product, CRM, and growth around a shared goal
• Use data and research to guide intuition, testing ideas quickly but always with a strong POV
• Bring both structure and imagination – you can zoom out to shape strategy and zoom in to write the line that makes it land
• Have experience in health, wellness, or consumer commerce
• Have worked on connected product ecosystems or brand architectures
• Are excited by the challenge of building a new category in women’s health
• Bring creative energy and commercial acumen in equal measure

So, why join Eucalyptus?

• Make real impact, fast – We build in the open together, which helps us learn and iterate more quickly to deliver high‑quality outcomes faster than anyone else. Helping impact patients’ lives for the better from the moment you join Euc.
• You’ll be supported to accelerate your career – Regular feedback alongside our bi‑annual performance reviews, a professional development budget & leave help ensure you have the support you need to level up. We’re committed to helping every Eucalypt reach their full potential.
• You’ll work with others who are incredibly passionate about what they do – Our talent bar is high, and our work ethic is strong. You’ll get to stretch yourself every day, be given autonomy to tackle interesting problems, and work amongst people who care deeply about our patients.
• We also offer a range of benefits including
  • Your own stake in the business with our employee options program
  • Newly opened HQ in vibrant Old Street, designed for focus and collaboration
  • A flexible hybrid setup: 3 days a week in our Old Street office
  • A monthly wellness allowance, for you to spend on whatever wellness means to you
  • A yearly personal development budget and 3 extra days of leave to continuously up‑skill yourself
  • 25 days holiday + bank holidays with an enhanced parental leave policy
  • A fun office with regular socials including after‑school sport, clubs, cycle kick‑offs, and seasonal parties. We had our winter social in Paris last year! 🇫🇷
  • Your own MacBook and more!
• Want to hear more about what it’s like to work at Eucalyptus? Hear from our teamhere or check us out on Instagram @eucalyptus.health

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.