Senior Sales Assistant

Four Seasons; Greater London; On-site; GBP 24,000 - 30,000; Full time

Job summary

A leading women's fashion retailer is seeking a Senior Sales Assistant for its London store. The role involves co-leading the team to achieve sales targets and delivering exceptional customer service. Ideal candidates will have retail experience, preferably in fashion, and supervisory skills. The position offers the chance to drive team engagement, maintain operational standards, and ensure high store presentation. If you are enthusiastic and customer-focused, we want to hear from you.

Qualifications

• Experience working within a retail store, preferably in fashion.
• Ability to undertake supervisory responsibilities.
• Effective communication and interpersonal skills essential.

Responsibilities

• Co-lead and motivate the team to achieve sales targets.
• Deliver exceptional customer service.
• Assist in stock management and visual merchandising.

Skills

Retail experience

Supervisory responsibilities

Communication skills

Organisational skills

Time management

Customer focus

Enthusiastic approach

Job description

About KOOKAÏ

KOOKAÏ is an Australian-owned women’s fashion label known for its confident, feminine and modern aesthetic. Designed exclusively from the Melbourne Head Office, the brand specialises in high-quality, fashion-forward pieces at accessible price points, delivered through its global boutiques and online platforms. KOOKAÏ is committed to ethical production, empowering women through style, and operating with passion, innovation, integrity, evolution and teamwork at the core of everything it does.

The Role

We are seeking a Senior Sales Assistant to join our London store, supporting the Store Manager and Assistant Manager in delivering exceptional customer experiences and achieving sales targets. In this role, you will act as a team leader when required, ensuring the store maintains high standards in service, visual merchandising, and operations.

Key Responsibilities

• Co-lead and motivate the team to achieve sales targets, KPIs, and operational excellence.
• Deliver exceptional customer service and uphold KOOKAÏ’s Sequence of Service standards.
• Act as a team leader in the absence of the Store Manager and Assistant Manager.
• Support recruitment, onboarding, training, and development of store staff.
• Assist in stock management, visual merchandising, and overall store presentation to maximise sales.
• Maintain operational standards including OH&S, loss prevention, and compliance with company policies.
• Drive team engagement through coaching, performance feedback, and daily briefings.
• Support store administration, reporting, and communication with the Retail Support Office.

Essential Skills & Requirements

• Experience working within a retail store (fashion retail preferred)
• Previous supervisory responsibilities preferred
• Ability to undertake supervisory responsibilities
• Effective communication and interpersonal skills
• Knowledge of sales budgets
• Demonstrated ability to follow visual merchandising principles and store maintenance requirements
• Organisational skills
• Time management skills
• Team and customer focused
• Enthusiastic, ‘can do’ approach to work