Key Account Manager

Aston Manor Cider; Birmingham; Hybrid; GBP 35,000 - 40,000; Full time

Job summary

A leading UK cider producer is seeking a Key Account Manager to grow relationships across wholesale and retail sectors. The successful candidate will manage a portfolio generating significant turnover while shaping commercial plans and driving visibility at multiple retail locations. This role offers a competitive salary and the opportunity to be part of a dynamic team that values ambition and collaboration.

Benefits

Car allowance

Performance bonus up to 20%

Collaborative work environment

Qualifications

• Experience in managing wholesale and retail accounts.
• Proven track record in delivering sales growth and customer satisfaction.
• Strong analytical skills to present insights and strategies.

Responsibilities

• Manage and develop a portfolio of wholesale and high-street accounts.
• Lead joint business planning covering pricing and promotions.
• Build trusted relationships with customers for sales and marketing activities.

Skills

Account management

Sales strategy development

Relationship building

P&L management

Job description

Ready to champion one of the UK’s most dynamic cider producers across wholesale and high‑street retail?

I’m recruiting for a Key Account Manager to join Aston Manor Cider — the team behind some of the nation’s most recognised cider brands — to drive commercial performance and deepen relationships across the UK impulse and wholesale channel.

An opportunity to represent an ambitious, fast-growing drinks business with a diverse portfolio across branded and own‑label beverages — and to make a direct impact on how millions of consumers experience cider every year.

Salary: £35K-£40K + £4800 car allowance + up to 20% bonus

Location: Field‑based with UK travel (2–3 days per week) + Hybrid HQ collaboration

Why this role?

• Play a pivotal role in managing and growing a customer portfolio generating £4M+ turnover.
• Represent a business that’s investing heavily in brand building, innovation, and category expansion.
• Shape commercial plans across wholesale and high‑street discount channels — with real ownership over the P&L.
• Develop distribution and visibility across multi‑site retail operators, driving performance at store, depot, and regional level.
• Join a collaborative, entrepreneurial commercial team where curiosity, ambition, and initiative are celebrated.
• Work cross‑functionally with category, marketing, supply chain, and finance to deliver exceptional customer experience and flawless execution.

The Role

This is an opportunity to manage and develop a portfolio of wholesale and high‑street discount accounts, delivering against profit, distribution, and growth targets.

You will lead joint business planning, covering forecasting, pricing, promotions, and in‑store/digital execution whilst building trusted customer relationships as the go‑to commercial partner for all sales and marketing activity.

Present performance insights, trends, and strategic recommendations to customers and internal stakeholders and Identify multi‑site retail operators within the wholesale channel to expand distribution and support the trade.

The Business

Aston Manor Cider is one of the UK’s leading cider producers — combining scale, heritage, and a restless, entrepreneurial spirit. As part of a values‑driven culture (Passionate, Entrepreneurial, Ambitious, Responsible, and Sincere), the team is committed to continuous improvement, collaboration, and building long‑term partnerships that deliver real results.

If you would like to find out more about this role please get in touch with Jake Merrick‑Wren - [e-mail]

How can we make our recruitment process more accessible for you? You can always talk to us about any adjustments you need to make your life easier.

We’re always open to your thoughts and suggestions to make what we do more accessible.

Get in touch and let’s work together to make recruitment fair for everyone.

Feedback is extremely important, not only is it common courtesy we know it can help improve mental health, provide clarity and help you improve. Marvel FMCG will aim to respond to all applications within 2 working days.

Responding makes us human.