Junior Marketing Specialist

Guidant Global; Cannock; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading marketing firm is seeking a Junior Marketing Specialist for a 6-month contract based in Cannock with the expectation of in-office work once every 1-2 weeks. The role involves coordinating marketing activities to enhance customer acquisition and retention while managing multiple campaigns across digital and traditional platforms. The ideal candidate will possess at least 3 years of B2B marketing experience with a strong grasp of SEO, PPC, and social media management. They will also be expected to produce marketing collateral and report on campaign performance.

Qualifications

• At least 3 years in B2B marketing.
• Strong digital marketing expertise including SEO and PPC.
• Proficient in adopting CRM systems and creating impactful content.

Responsibilities

• Manage and optimise website content and performance.
• Create and distribute marketing materials across platforms.
• Project manage multi-channel marketing campaigns and events.

Skills

B2B marketing experience

Digital marketing expertise

Campaign management

Proficient in Google Analytics

Copywriting skills

Education

Marketing/business degree or CIM qualification

Tools

MailChimp

Hubspot

Adobe Creative Suite

Microsoft Office

Job description

Role: Junior Marketing Specialist

Location: Cannock (expected in office once every 1-2 weeks)

Contract Length: 6-month contract with potential extension

Purpose: Deliver Client's marketing plan for Europe. Coordinate online and offline marketing activities to support customer acquisition and retention.

Key Responsibilities

• Manage and optimise website content and performance.
• Create and distribute content for PR, social media, email, and campaigns.
• Deliver SEO and PPC campaigns with external agencies.
• Plan and execute social media engagement.
• Project manage multi-channel marketing campaigns and events.
• Produce marketing collateral and support CRM data segmentation and reporting.
• Liaise with Group Marketing on internal communications and global digital initiatives.

Skills & Experience

• At least 3 years in B2B marketing.
• Strong digital marketing expertise (SEO, PPC, social media, web management).
• Experience managing campaigns, agencies, and CRM systems.
• Proficient in Google Analytics, Microsoft Office, and marketing tools (e.g., MailChimp, Hubspot).
• Copywriting and proofing skills.
• Project management and organisational ability.

Desirable

• Marketing/business degree or CIM qualification.
• Adobe Creative Suite experience.