Instructional Design & Content Lead

Bupa; City of Westminster; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading health insurer in the UK seeks an Instructional Design & Content Lead to shape learning experiences for Bupa Campus. The role focuses on designing engaging and effective learning content that aligns with business goals. The ideal candidate will have experience in instructional design, digital tools, and proven success in delivering learning solutions. The position offers benefits such as medical insurance, an enhanced pension plan, and generous holiday allowances.

Benefits

25 days holiday

Bupa medical insurance

Enhanced pension plan

Free health assessment

Annual performance-based bonus

Onsite gyms or local discounts

Qualifications

• Experience in designing high-quality learning aligned to business strategy.
• Significant experience in developing asynchronous e-learning content.
• Understanding of adult learning theory.

Responsibilities

• Create engaging learning activities using digital tools.
• Partner with business stakeholders to align content with learning goals.
• Implement evaluation strategies and capture feedback.

Skills

Instructional design

Learning experience design

Digital tools proficiency

Content curation

Stakeholder management

Tools

Learning Experience Platform (LXP)

Authoring tools

Job description

Role Overview

At Bupa, we’re here to help people live longer, healthier, happier lives and make a better world. In this role, you’ll bring that purpose to life by shaping the learning content for Bupa Campus‑our Corporate University‑so colleagues across the globe build the skills they need, today and for the future. You’ll design experiences that boost future capabilities, strengthen leadership effectiveness, support personal growth, and foster pride and belonging in our customer‑centred culture. You’ll create high‑quality learning delivered both in person and virtually, with powerful immersion events for senior leaders and accessible programmes for all employees. As an Instructional Design & Content Lead, you’ll play a vital role in shaping learning experiences that empower our people. This is your chance to make a real impact on how we learn, dream and grow at Bupa.

Responsibilities

• Create engaging learning activities and course content that improve retention and real‑world application, using digital tools where they add value.
• Design implementation materials (for example, facilitator guides, train‑the‑trainer packs, and learner materials) for instructor‑led sessions and case study breakouts.
• Write and edit storyboards for videos and online modules when needed.
• Choose the right approach for each programme‑whether classroom, blended or e‑learning‑so objectives are met.
• Partner with SMEs (subject matter experts) and business stakeholders to build content aligned to learning goals.
• Lead content and quality reviews; manage third‑party providers and maintain strong supplier relationships.
• Curate content in our LXP (Learning Experience Platform), use authoring tools, and apply education technologies smartly.
• Implement evaluation strategies, capture feedback, and evidence impact (ROI) and course satisfaction.

Qualifications

• Assess existing materials and "off‑the‑shelf" options; oversee programme implementation and occasionally facilitate senior leader sessions.
• Experience working within a large global matrix organisation, designing for a global audience.
• Demonstrated track record of success in designing and delivering learning solutions aligned to business strategy.
• Credible track record of creating and designing high‑quality learning with evidence of measurable learner performance.
• Significant experience designing and/or developing asynchronous e‑learning content and activities, including the creation of storyboards or similar visual planning tools.
• Experience delivering and facilitating complex learning interventions with senior stakeholders and participants.
• Substantial understanding and application of learning/ instructional design frameworks, e‑learning and distance learning pedagogy and principles, and/or pedagogical or adult learning theory and evidence.
• High level ability to select information relevant to specified learners and to present complex ideas clearly and creatively in a logical, coherent way.
• A clear passion for learning, curiosity and staying ahead of industry trends.
• Digital and technology savvy: Up to date with latest learning trends and tools, including LX technologies, with ability to work with the latest technologies.

Benefits

• 25 days holiday, increasing through length of service, with option to buy or sell.
• Bupa medical insurance.
• An enhanced pension plan and life insurance.
• Free health assessment.
• Annual performance‑based bonus.
• Onsite gyms or local discounts where no onsite gym available.
• Various other benefits and online discounts.

Company and Diversity Statement

Why Bupa? We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do. We encourage all of our people to "Be you at Bupa", we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That’s why we especially encourage applications from people with diverse backgrounds and experiences. Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.