Influencer Marketing Director

Publicis Groupe Holdings B.V; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A global communications leader is seeking an Influencer Marketing Director to lead innovative creator campaigns for major brands. This role requires proven experience in managing comprehensive influencer marketing initiatives and the ability to oversee diverse project teams. Responsibilities include strategic planning, executing campaigns in collaboration with cross-functional teams, and enhancing client relationships. The company offers a range of benefits, including flexible working arrangements and opportunities for career development.

Benefits

WORK YOUR WORLD opportunity

Reflection Days

Help@Hand Benefits

Family friendly policies

Flexible working and additional birthday day off

Great local discounts

Qualifications

• Proven experience managing end-to-end influencer marketing campaigns.
• Strong understanding of creator ecosystems and talent partnerships.
• Experience in an agency environment managing multiple projects.

Responsibilities

• Lead influencer marketing campaigns from strategy to execution.
• Integrate influencer activities into wider media strategies.
• Ensure campaigns are delivered on time and within budget.

Skills

Influencer marketing

Stakeholder management

Project management

Negotiation

Creative development

Job description

Company description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly, Media Week's Agency of the Year 2023!

Overview

🚨 We’re hiring! 🚨 Our Publicis Media Content team is on the lookout for an Influencer Marketing Director to lead epic creator campaigns for some of our biggest brands. If you love big ideas, bold creators, and brilliant results, this one’s for you! 🎥📱✨

Reporting into the Influencer Marketing Business Director, you will manage strategy, planning and development of multiple influencer campaigns and programs across a range of UK and global clients.

You will also support the Business Director in developing the influencer marketing department across product and proposition, enhancing our marketing & sales collateral for internal teams and clients.

Responsibilities

• Lead the strategy, planning, and delivery of influencer marketing campaigns from brief through to activation and reporting.
• Integrate influencer activity into wider content, media, and digital strategies in collaboration with cross‑functional teams.
• Oversee campaign execution to ensure delivery on time, within budget, and to a high standard.
• Build and lead project teams, promoting a test‑and‑learn culture and continuous improvement in creative and execution.
• Manage talent strategy, ensuring fair negotiation, duty of care, and diverse, representative creator selection.
• Improve operational efficiency through use of in‑house platforms, automation, and emerging technologies.
• Support new business by developing influencer strategies, contributing to pitches, and identifying growth opportunities.
• Maximise revenue across existing clients and help develop new revenue streams.
• Support departmental growth through product development, marketing initiatives, and industry partnerships.
• Build strong relationships with clients, partners, creators, and internal stakeholders to drive retention and growth.
• Line manage and develop junior team members, providing coaching, feedback, and career development support.
• Act as an ambassador for the within the creator and talent community.

Qualifications

• Proven experience managing end‑to‑end influencer marketing campaigns across multiple platforms and clients.
• Strong understanding of creator ecosystems, talent partnerships, and influencer negotiation and contracting.
• Experience working within an agency environment and managing multiple projects simultaneously.
• Ability to develop strategic, insight‑led influencer approaches aligned to wider media and content strategies.
• Strong stakeholder management skills, with experience working cross‑functionally and directly with clients.
• Experience managing and developing junior team members (or readiness to step into a leadership role).
• Highly organised, commercially minded, and comfortable working in a fast‑paced, deadline‑driven environment.

Additional information

Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS – Two additional days of paid leave to step away from your usual day‑to‑day work and create time to focus on your well‑being and self‑care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office‑based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).