Influence Manager

Ogilvy; City Of London; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading global creative agency in London seeks an Influence Manager to oversee influencer campaigns. The role involves developing strategies, managing campaigns from start to finish, and building strong relationships with clients. Ideal candidates will have a minimum of two years in influencer marketing, excellent communication skills, and a proactive, positive attitude. This position offers a flexible working model and numerous benefits including healthcare and generous annual leave.

Benefits

25 days annual leave + 1 Volunteer Day

Bupa Healthcare

Enhanced Maternity, Adoption and Shared Parental Leave

Flexible Working Model

1.5:1 Matching Pension Structure

Wellbeing and Health benefits

Season Ticket Loan

Life Assurance

Qualifications

• Minimum of two years' experience in influencer marketing.
• Strong understanding of influencer marketing trends and social media platforms.
• Experience in a fast-paced agency environment.

Responsibilities

• Manage influencer campaigns from identification to reporting.
• Contribute to influencer strategy with objectives and budgets.
• Build and maintain successful client relationships.

Skills

Influencer marketing

Stakeholder management

Strategic thinking

Communication

Project management

Tools

Microsoft Excel

Influencer marketing software

Job description

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About Ogilvy

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity - innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.

Influence Manager (Large Tech Client)

Department: PR & Influence

Location: London

Contract type: 12- Month Fixed-Term Contract

Full Time/Part time: Full Time

Reporting into: Account Director / Business Director

The Role

As an Influence Manager at our agency, you will be an essential part of our influencer proposition, covering the full range of influencer work. Your strategic thinking and creativity will help develop best-in-class ongoing influencer programs for our diverse range of clients, integrating them into the overall strategy for owned, earned, and paid channels.

We work with some of the biggest brands in the world and pride ourselves on our high standards and award-winning work. We are part of the PR, Influence and Social Agency and we work in hybrid teams across clients which helps our specialists have a deep understanding of the earned media approach which benefits our creative strategy and client results.

In this role, you will be responsible for the day-to-day running of influencer campaigns, from identification, vetting, negotiation and implementation to overseeing and reporting. You will work collaboratively with stakeholders - internal and external, to deliver exceptional campaigns for our clients. As part of any role in our team your responsibilities will include managing the influencer database, ensuring it is up-to-date, and staying up-to-date with cultural/social trends and customers' views and attitudes.

We are looking for a self-motivated, action-oriented, and ambitious individual with a positive "can-do" attitude who really understands the landscape and the power and flexibility of influencer campaigns and activations to achieve brand objectives. You will have a keen interest in all things social and be an avid follower of relevant news and trends. You will also have experience in building consistently productive relationships and strong stakeholder management skills. In addition, you should have proven experience in integrating digital and social media into campaign activity.

Key Responsibilities

• To work with the Account Director and Business Director to develop the client portfolio to increase their market share with the influencer strategy
• Actively contribute to the Influencer strategy by recommending objectives, targets, action plans, calendars, and budgets.
• Identify and nurture client-appropriate talent opportunities and relationships to help deliver the influencer program for clients.
• Manage the day-to-day running of influencer campaigns, from identification and implementation to overseeing and reporting.
• Maintain and build successful client relationships, selling in ideas and content streams in quick turnaround and high-pressure situations.
• Present creative and sell content solutions to internal stakeholders and new and existing clients.
• Building client trust and relationships to deliver great results and continue to increase the influence portfolio of brands
• Manage influencer posting across the year, ensuring regulations are met, brand sentiment is high and influencers are brand advocates delivering great work.
• Develop the campaigns, oversee day-to-day operations, keep all admin up to date, and report on data gathered throughout the campaign lifecycle.

General Responsibilities

• Manage influencer and agent relationships and source new relevant influencers
• Stay up-to-date with cultural/social trends and customers' views and attitudes.
• Assist in the development and participation in promoting our influencer offering across the business.
• Support additional projects as required, such as market reviews, and competitive trends.
• A passion for influencer marketing with a minimum of two years' experience in the field.
• Self-motivated, action-oriented, and ambitious with a positive "can-do" attitude.
• A keen interest in all things social and an avid follower of relevant news and trends, being able to keep track of these insights and data utilising tools such as Microsoft Excel

Requirements

• Ideally experience in working in a category such as tech, lifestyle or similar, essential is a personal interest in these industries
• Ideally experience with influencer marketing software
• Strong understanding of influencer marketing trends and social media platforms.
• Excellent communication, project management, and organisational skills.
• Experience in a fast-paced agency environment
• Demonstrated experience in building consistently productive relationships.
• The ability to remain optimistic under pressure.
• Strong experience in key stakeholder management.
• A creative outlook with the ability to achieve the full potential from projects, keeping abreast of and utilising new industry developments and technology.
• Proven experience of integrating digital and social media in campaign activity.

Benefits

• 25 days annual leave + 1 Volunteer Day
• Bupa Healthcare
• Enhanced Maternity, Adoption and Shared Parental Leave
• We have a Flexible Working Model with core working hours: 10am - 4pm
• A 1.5:1 Matching Pension Structure
• Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year
• Season Ticket Loan and Cycle to Work Scheme
• Life Assurance

If you live with a disability and you would like to take advantage of our offer of a guaranteed interview under the Disability Confident Scheme, please ensure you fill out our voluntary Equal Opportunities Questionnaire when applying.

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.

We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at [e-mail]. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.