Head of Tour Marketing - Music

Handle Recruitment; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A music and entertainment company in London is seeking a Head of Tour Marketing to oversee innovative and data-driven tour campaigns. This role requires proven experience in tour marketing, strong project management skills, and expertise in key digital tools. The ideal candidate will manage budgets, develop marketing plans, and collaborate with diverse stakeholders to ensure successful campaigns.

Qualifications

• Proven experience in tour marketing and ad-buying within the industry.
• Strong knowledge of the live industry, both domestically and internationally.
• Ability to manage multiple projects under rigorous deadlines.

Responsibilities

• Leading the strategy and implementation of marketing campaigns.
• Managing budgets, timelines, and asset delivery.
• Developing tailored marketing plans for live tours.

Skills

Tour marketing experience

Digital marketing knowledge

Project management

Analytical skills

Communication skills

Tools

Meta Business Suite

Google Ads

TikTok Ads

Adobe Creative Suite

Job description

Overview

Handle are pleased to be working with an exciting music and entertainment business who are seeking a Head of Tour Marketing.

As Head of Tour Marketing, you will be responsible for overseeing all aspects of tour campaigns from strategy and creative development to execution and reporting. Working closely with agents, promoters, artists, and managers, you\'ll ensure every campaign is innovative, data-driven, and aligned with each client\'s unique goals.

Responsibilities

• Leading the strategy, development, and implementation of marketing campaigns across digital, social, and partnership channels
• Managing marketing budgets, timelines, and asset delivery, ensuring campaigns are delivered on time and within budget
• Developing tailored marketing plans for live tours, leveraging insights on audience demographics, ticketing trends, and fan behaviour
• Providing creative recommendations to clients, agents, and promoters that elevate campaigns and drive results
• Reviewing campaign performance and providing solutions

Qualifications

• Proven experience in tour marketing and ad-buying within the live music, ticketing, or events industry
• Strong knowledge of the live industry, both domestically and internationally
• Ability to manage multiple projects to completion under rigorous deadlines in a fast-paced dynamic environment
• Exceptional organisation, analytical and communication skills
• Demonstrated expertise in Meta Business Suite, Google Ads, TikTok Ads, and Adobe Creative Suite (Acrobat, Photoshop, Illustrator)

Handle actively welcomes applicants from under-represented backgrounds. We pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity and inclusion.