Head of Social Media - mr Porter

YNAP GROUP; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading online luxury retailer is seeking a Head of Social Media to develop and execute a dynamic multi-channel strategy. The successful candidate will have over 5 years of experience, leading engaging video-first content across various platforms, with a strong passion for men's style. This hybrid position offers the chance to shape the online presence of a globally recognized brand.

Qualifications

• 5+ years of experience in a similar role, preferably in fashion or lifestyle.
• Strong understanding of video content performance on social media.
• Ability to curate content for diverse audiences.

Responsibilities

• Lead multi-channel social media strategy for MR PORTER.
• Develop original video-first content tailored to platforms.
• Oversee the social media calendar and strategy.

Skills

Creative and strategic leadership

Deep understanding of social media platforms

Passion for men's style

Visual and editorial eye

Collaborative mindset

Job description

Overview

MR PORTER is the global destination for the world's best menswear. For over 15 years, we've combined sharp style with intelligent storytelling - and now we're entering an exciting new phase. As we evolve the brand for today's modern luxury consumer, we're seeking a Head of Social Media to lead our presence across platforms and build a best-in-class content strategy rooted in culture, style, and commerce.

Job Title: Head of Social Media

Location: London (Hybrid)

Reports to: Brand Director

Department: Brand & Marketing

The Role

We're looking for a digitally native, culturally fluent, video-first strategist to lead MR PORTER's social media direction. This is a pivotal role for the brand - one that combines storytelling, product, and community in equal measure.

The ideal candidate understands how to build engaging, high-performing content franchises across Reels, TikTok, YouTube Shorts, and emerging platforms. They're obsessed with men's style and culture, have a strong editorial POV, and know how to translate MR PORTER's authority into content that connects - whether it's how to wear key pieces, showcasing what stylish men are wearing now, or inspiring confidence in how men shop and dress.

Responsibilities

• Lead the creation and execution of a new, multi-channel social media strategy that positions MR PORTER as the global authority on menswear.
• Develop and launch original, video-first content franchises tailored to each platform - with a strong emphasis on Reels, TikTok, and Shorts.
• Oversee the social media calendar and content strategy across platforms (Instagram, TikTok, YouTube, Pinterest, X, LinkedIn).
• Collaborate closely with the Brand Director, as well as creative, buying, and marketing teams to ensure storytelling aligns with product and commercial priorities.
• Lead a nimble in-house team and manage a network of creators, collaborators, and partners to bring ideas to life.
• Work cross-functionally to amplify seasonal campaigns, new brand launches, and exclusive collaborations in ways that feel native to social and culturally relevant.
• Monitor performance, test formats, and optimise based on insights - always balancing data with instinct.
• Stay on top of platform trends, tools, and new formats - and know how to evolve brand storytelling accordingly.

Who You Are

• A creative and strategic social media leader with 5+ years of experience in a similar role, ideally in fashion, lifestyle, or editorial.
• Deeply fluent in social platforms, with a strong understanding of what performs and why - especially when it comes to video.
• Passionate about men's style and confident curating or directing content that speaks to a range of customers - from classic luxury clients to next-gen fashion followers.
• A strong visual and editorial eye with experience developing social-native franchises and platform-first storytelling.
• Collaborative, clear-thinking, and great with cross-functional teams.
• Comfortable in a fast-moving environment with strong instincts and a hands-on approach.

Diversity and Inclusion

LuxExperience is an equal opportunities employer, we encourage people with a diverse range of backgrounds to apply. We recognize and celebrate the benefits that diversity brings to our workplace, our business and our customers. We welcome and will consider all applications regardless of race and nationality, religion, color, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics.

If you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.

Experience Level: Mid-Senior level

Workplace Type: Hybrid