Head of Social & Community

Trinny London; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A fast-growing beauty brand in London seeks a Head of Social & Community to drive social media strategy and community engagement. This role involves leading a talented team, crafting brand stories across platforms, and enhancing audience loyalty. Ideal candidates will have substantial experience in social media within lifestyle or beauty sectors. The position offers flexible and hybrid working arrangements along with competitive perks and benefits.

Benefits

Flexible working hours

Hybrid working model

25 days holiday

Company discounts

Vitality health scheme

Training budget

Enhanced family-friendly packages

Pension scheme

Cycle to work scheme

Qualifications

• Demonstrable experience in social media, ideally within beauty or consumer brands.
• Proven track record in building social strategies that drive engagement.
• Deep understanding of social media trends and audience behaviour.

Responsibilities

• Define and execute global social media strategy for the brand.
• Oversee content creation ensuring cultural relevance.
• Lead and mentor a high-performing team of social media specialists.

Skills

Experience in social media

Content creation

Community management

Team management

Collaboration skills

Job description

Overview

Are you ready to rethink your routine? We’re looking for a Head of Social & Community to join our Marketing department. Reporting into our CMO, you’ll lead the charge in transforming how our brand shows up across platforms — shaping a dynamic, world-class social and community strategy that brings our brand to life in culture, conversation, and community.

You’ll blend creative vision with strategic clarity to elevate our presence across all social channels (Trinny London and Trinny Woodall accounts), building and leading a brilliant in-house team to craft stories, build connections, and inspire loyalty from our growing global community.

Welcome to Trinny London!

Here at Trinny London, we’re changing the face of makeup and demystifying skincare, and we\'re only just getting started. Founded in 2017 by Trinny Woodall, Trinny London is challenging people all over the world to rethink their routines.

We have achieved tremendous growth since 2017 and we’re proud to be one of Europe’s fastest-growing beauty brands. We’re generating millions of sales by developing innovative products, acquiring hundreds of thousands of supporters and customers all over the world, and more importantly, building a talented and motivated team to support our fantastic growth.

The Role

Your daily to-dos might look like this:

Responsibilities

• Social Media Strategy & Brand Storytelling
• Define and execute the global social media strategy for the Trinny London brand and Trinny Woodall’s personal accounts, driving long-term brand equity, engagement, and growth.
• Build a distinct brand presence across each platform (Instagram, TikTok, YouTube, LinkedIn, Pinterest, etc.) rooted in storytelling, visual identity, and cultural relevance.
• Deliver best-in-class briefs for all launches and campaigns, while maintaining an always-on approach with the core range.
• Define KPIs and success metrics; use data to refine output and drive continuous performance improvement, with regular reporting back to the wider business
• Own the content calendar and platform mix — ensuring consistency in storytelling, brand tone, and visual identity across all social accounts.

• Content Creation & Creative Collaboration
• Oversee the creation and curation of thumb-stopping content in partnership with our creative and production teams.
• Ensure all content is culturally relevant, audience-focused, and brand-authentic.
• Champion innovation and experimentation — always looking to evolve our approach to formats, storytelling, and channel growth.

• Community Building & Direction
• Create a forward-thinking community engagement strategy that deepens connection and loyalty — from our most vocal superfans to new audiences just discovering us.
• Lead the community team execution.
• Oversee the team responsible for daily social media engagement, including responding to comments, messages, and interactions to build a positive brand image.

• Team Leadership & People Management
• Lead, mentor, and inspire a high-performing team of social media and community specialists.
• Set clear goals, nurture creative growth, and foster a culture of innovation, curiosity, and collaboration.
• Provide training and development opportunities to team members, ensuring they are up-to-date on the latest tools, and best practices in social media marketing.

Required skills

• Demonstrable experience in social media, content, and/or community roles — ideally within beauty, lifestyle, or consumer brands.
• A proven track record in building brand-first social strategies that drive engagement, reach, and business growth.
• Deep understanding of latest social media trends, algorithms, best practices, audience behaviour & tools -with a passion for storytelling, content, and culture.
• Team Management experience, with the ability to motivate, mentor, and grow high-performing talent.
• Comfortable operating strategically and executing tactically in a fast-paced, high-growth environment.
• Excellent collaboration and communication skills — you thrive on working cross-functionally to deliver results.
• Ability to leverage data-driven insights to inform decisions to build loyalty and long term value.

Benefits & Perks

• Flexible working with core working hours
• Hybrid working, 3 days in our amazing office, which is fully stocked with snacks and drinks
• 25 days holiday (we're also partial to a handful of spontaneous and well-earned Wellbeing Days throughout the year, as well as Early Finish Fridays and Summer Fridays)
• Welcome to Trinny London Starter Stack and swag
• Company discount for yourself, your friends, and family
• Vitality health scheme, EAP and Medicash (including dental, optical & audiological care)
• An annual personal training and development budget
• Enhanced family friendly packages
• Pension scheme
• Cycle to work scheme
• T-Parties = many office socials as well as summer and festive celebrations!
• Rewards and Recognition Scheme (awarding length of service with gifts, vouchers and additional annual leave)

Equal Opportunities

We celebrate diversity in our customers, our products, and the teams we build. We champion inclusivity and want everyone to be the best versions of themselves. We’re committed to equal opportunities and welcome people from all backgrounds, with their unique perspectives, ideas and experiences.