Head of SEO & Content

Yolk Recruitment Ltd; Greater London; On-site; GBP 59,000 - 70,000; Full time

Job summary

A leading recruitment agency in London is looking for a Head of SEO & Content to oversee their significant SEO efforts and lead both UK and overseas teams. The selected candidate will play a critical role in managing and optimising SEO strategies while collaborating with various departments for content production. This position requires extensive and technical SEO knowledge, as well as strong leadership skills to drive successful content campaigns. An attractive salary of up to £70,000 and excellent benefits, including personal development opportunities, are offered.

Benefits

Free Breakfast

Employee Assistance Programme

Discounted wellbeing classes/membership

Active company social life

Team sports activities

Charity initiative involvement

Cycle and tech purchase savings

Qualifications

• Experience managing a global team and coordinating with various departments.
• Excellent communication skills to generate cohesive content strategies.
• Strong analytical skills to track and assess campaign performance.

Responsibilities

• Lead the SEO and content strategy for the agency's clients.
• Manage a team to deliver performance-driving content campaigns.
• Conduct technical audits and implement improved SEO practices.

Skills

Technical SEO Experience

Keyword Research & Mapping

Crawl Optimisation

SERP Features Optimisation

Page Speed Optimisation

Building SEO Reports

Good Knowledge of Crawling Tools

HTML, CSS, JS Knowledge

Off-site SEO Campaigns Experience

Multi-tasking Ability

Tools

Screaming Frog

Google Search Console

Google Analytics

Google Tag Manager

Data Studio

Project Management Tools (Trello/Monday)

Job description

Head of SEO & Content - Up to £70,000 per annum - LONDON - Award Winning Agency

Yolk Recruitment are recruiting for a Head of SEO & Content to join our top client in London to manage a huge, growth function within their business. You will be leading both a UK and overseas team, bolstered by two Directors that will support you in the position.

Technical SEO Experience Required

• Full technical audits with prioritised actions
• Keyword research & mapping
• Crawl optimisation
• SERP features optimisation
• Experience migrating a website
• Page speed optimisation
• Rank tracking
• Building SEO reports
• Schema mark-up (incl JSON-LD)
• Good working knowledge of crawling tools, including Screaming Frog or any cloud-based programs
• Knowledge of HTML, CSS, JS
• Experience working on off-site SEO campaigns
• Backlink auditing
• Link reclamation

Experience using

• Screaming Frog
• GSC
• GA or Omniture
• Excel, PPT, Word, Google Sheets etc.
• Data Studio (or similar)
• Google Tag Manager

Content Skills & Experience

• Full understanding of the Content ideation process, production cycle, outreach / PR, assessment and asset lifecycle
• Experience of working with relevant teams including insights, design, development, copywriting and PR
• Experience working with clients and SEO teams to generate cohesive briefs and strategies for Content projects
• Experience of managing multiple workstreams to deliver performance-driving Content campaigns on time and on budget
• Experience with all relevant tools to assist with planning, execution and analysis of Content campaigns, including
• Project management tools (trello / monday / etc.)
• Media list creation & outreach tools
• KPI setting & tracking;
• Coverage tracking / Number of links
• Overall site visibility
• Specific rankings
• Traffic to the site or landing page

Leads generation

Holidays

25 days, increasing with length of service, plus Christmas Eve and New Year’s Eve off; plus an additional 10 days ‘work from anywhere in the world’

Benefits

• Free Breakfast
• Employee Assistance Programme
• Discounted wellbeing classes / membership
• Active company social life organised by a staff committee
• Team sports such as softball, netball, bowling
• Opportunity for involvement in CSR and charity initiatives
• Cycle, electric car and tech purchase savings

Personal Development

• Bi-Annual appraisals
• Company mentor scheme

Training

• supplier sessions (e.g. Google) and industry bodies (e.g. IAB)
• External trainers
• Opportunities to learn about other digital disciplines