Head Of Sales

Hoop Recruitment; Wales; On-site; GBP 125,000 - 150,000; Full time

Job summary

A dynamic B2B organisation in the UK is seeking a Head of Sales to lead their B2B sales function and develop the sales strategy. This in-person role requires proven experience in senior B2B sales leadership, strong commercial judgement, and the ability to generate a pipeline. The successful candidate will have the opportunity to shape a high-performing sales team and enjoy uncapped earning potential, within a collaborative culture focused on growth.

Benefits

Competitive base salary

Uncapped commission / OTE

Private medical insurance

Employee Assistance Programme

Pension scheme

25 days holiday plus bank holidays

Qualifications

• Proven experience in senior B2B sales leadership.
• Background in selling complex, consultative services.
• Solid understanding of the UK B2B market.

Responsibilities

• Lead the B2B sales function and set direction.
• Build, coach and develop a high-performing sales team.
• Generate new opportunities through outreach.

Skills

Senior B2B sales leadership

Generating own pipeline

Player-coach mindset

Strong commercial judgement

Data-led approach to sales

Job description

Overview

Head of Sales – Bristol or Cardiff (in-person). Permanent role, 37.5 hours per week. Salary: Competitive + uncapped OTE.

We're working exclusively with a well-established, growing B2B organisation that's at an exciting stage in its journey. This is a business with a strong reputation, loyal clients and genuine demand for what it does. Growth to date has been built on quality, relationships and delivery, and there is a clear opportunity to bring in a senior sales leader to help shape the next phase.

They're looking for someone who enjoys building things properly: strategy, teams, relationships and results. This is a rare opportunity to join a very exciting organisation.

The role

You will lead the B2B sales function, setting direction while staying close to the detail. You’ll be trusted to develop the sales strategy, personally lead high-value conversations and support the growth of a capable, motivated team. You will work closely with the senior leadership team and have genuine influence over how the business grows.

What you'll be doing

• Owning and delivering the B2B sales strategy
• Leading high-value, consultative sales conversations with senior stakeholders
• Building, coaching and developing a high-performing sales team
• Generating new opportunities through hands-on outreach, relationships and presence in the market
• Keeping a clear, accurate pipeline and forecast
• Working closely with colleagues across the business to ensure a strong client experience
• Feeding market insight back into wider commercial decision-making

What they're looking for

Essential

• Proven experience in senior B2B sales leadership
• A background in selling complex, consultative services
• Confidence generating your own pipeline as well as leading others
• A genuine player-coach mindset
• Strong commercial judgement and a data-led approach to sales performance
• Solid understanding of the UK B2B market, including enterprise and/or public sector environments

Nice to have

• Exposure to B2B marketing activity
• Experience working in regulated, funded or multi-stakeholder environments
• An existing network within HR, L&D, Technology or Operations

Why this is a great move

• A leadership role with influence, not layers
• The chance to shape and scale a sales function, not just run one
• Uncapped earning potential with a realistic, achievable OTE
• A growing, stable business with strong values and long-term thinking
• A collaborative, in-person culture where people enjoy working together

What's on offer

• Competitive base salary
• Uncapped commission / OTE
• Private medical insurance
• Employee Assistance Programme
• Pension scheme
• 25 days holiday plus bank holidays

Interested? This is a genuinely exciting opportunity to join a growing and ambitious organisation. If this sounds like something you'd like to explore, we'd welcome a confidential conversation.

Apply now