Head of Product Marketing

Executive Integrity; United Kingdom; Hybrid; GBP 125,000 - 150,000; Full time

Job summary

A B2B SaaS innovator is seeking a Head of Product Marketing to build a global PMM function from the ground up. You'll lead market segmentation, create compelling positioning narratives, and drive competitive insights. The ideal candidate will have over 7 years in Product Marketing within global B2B SaaS, a record of successful launches, and strong storytelling skills. A comprehensive compensation package, hybrid work model, and wellness activities are part of the offering, along with 30 days of annual leave.

Benefits

Attractive compensation package

30 days paid annual leave

Comprehensive private health insurance

Hybrid working model

Wellness activities

Vibrant start-up culture

Qualifications

• 7+ years in Product Marketing or GTM strategy within global B2B SaaS.
• Experience building or rebuilding PMM functions from scratch.
• Track record of shaping segment-level GTM plans.

Responsibilities

• Lead market segmentation and define clear ICPs.
• Craft compelling narratives and value propositions.
• Create sales enablement assets and drive competitive insight.

Skills

Product Marketing

GTM strategy

Storytelling

Data analysis

Cross-functional collaboration

Competitive insight

Job description

Job Title: Head of Product Marketing
Location: Greece (Hybrid)

Who are we recruiting for?

Executive Integrity is partnering with a fast-growing, award‑winning B2B SaaS innovator within the maritime technology sector. As they continue their strong global expansion, they’re seeking a determined, commercially minded and inspired Head of Product Marketing to build the PMM function from the ground up and define how the business positions, sells and scales internationally.

What will you be doing?

• Leading market segmentation and defining clear ICPs across global customer groups.

• Crafting a compelling narrative, positioning and value propositions that elevate commercial performance.

• Creating strong sales enablement assets, battlecards, segment decks, ROI messaging and objection handling.

• Driving competitive insight and shaping a confident view of how the business wins in each segment.

• Leading pricing and packaging strategy to accelerate deals and support international growth.

• Orchestrating impactful global launches with consistent messaging and cross‑functional readiness.

• Running discovery for emerging segments and turning insight into messaging, demos and roadmap input.

• Owning win/loss and churn insight to guide GTM and Product strategy.

Are you the ideal candidate?

• 7+ years in Product Marketing or GTM strategy within global B2B SaaS.

• Experience building or rebuilding PMM functions from scratch.

• A track record of shaping segment‑level GTM plans and leading successful launches.

• Excellent storytelling, cross‑functional collaboration and influence skills.

• Confidence working with data, insights and financial framing (ROI/TCO).

• An added benefit if you have experience within the Maritime or logsistics industry

• Experience within a scale‑up would be highly beneficial

What’s in it for you?

• Attractive compensation package based on experience

• 30 days paid annual leave

• Comprehensive private health insurance for you and your family

• Hybrid working model and wellness activities

• A vibrant, creative and award‑winning start‑up culture

• The chance to make a unique and lasting impact by building a global PMM function from the ground up

Who are we?

“Who are we?
Executive Integrity is a global executive search and recruitment consultancy for a more sustainable world with a focus on talent within the Maritime and Renewable Energy sectors. We give a proportion of all our profits to Renewable World, a charity that develops affordable and innovative renewable energy solutions to poverty‑stricken communities.”