Head of PR & Social Media Strategy

Malmaison Belfast; City Of London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

A leading hospitality brand is looking for a Head of PR & Social Media. This role involves leading the PR strategy, managing media relations, and overseeing influencer campaigns. Ideal candidates will have strong experience in a lifestyle or hospitality environment, a proven track record in earned media, and the ability to handle crisis communications effectively. The position offers a hybrid working model with flexible location options.

Benefits

Competitive salary

Benefits package

Qualifications

• Experience leading PR and social in hospitality or consumer brand.
• Proven track record of earned media results.
• A confident media handler and writer.

Responsibilities

• Lead the overall PR strategy for Malmaison and Hotel du Vin.
• Manage incoming media inquiries and prepare statements.
• Build and manage influencer campaigns.

Skills

Crisis communication

Media relations

Social media management

Influencer campaign management

Strategic communications

Tools

Gorkana

Meltwater

Brandwatch

Job description

A leading hospitality brand is looking for a Head of PR & Social Media. This role involves leading the PR strategy, managing media relations, and overseeing influencer campaigns. Ideal candidates will have strong experience in a lifestyle or hospitality environment, a proven track record in earned media, and the ability to handle crisis communications effectively. The position offers a hybrid working model with flexible location options.