Head of Pipeline Generation

BlueOptima; City of Westminster; On-site; GBP 125,000 - 150,000; Full time

Job summary

A leading technology firm in the UK is seeking an experienced Head of Pipeline Generation to lead their Marketing and SDR teams. This role involves crafting compelling product messaging, collaborating with cross-functional teams on go-to-market strategies, and driving a comprehensive demand generation strategy. The successful candidate will manage day-to-day operations of the SDR team while defining key performance metrics to track success. If you are passionate about transforming software development organizations through effective pipeline generation, this is the opportunity for you.

Qualifications

• Experience in creating compelling product messaging and positioning.
• Strong collaboration skills to work across various teams.
• Proven track record in demand generation and ABM strategies.
• Experience in managing teams, especially in a sales development environment.
• Ability to define KPIs and track performances effectively.

Responsibilities

• Craft compelling product messaging that resonates with customers.
• Collaborate to develop go-to-market strategies for product launches.
• Drive a multichannel ABM strategy to meet revenue goals.
• Manage SDR team operations and enhance overall performance.
• Define KPIs and report on marketing and SDR performance.

Skills

Crafting product positioning

Collaboration

Demand generation strategy

Performance metrics tracking

SDR management

Job description

We are seeking an experienced Head of Pipeline Generation to join our team and run our Marketing and SDR team. The goal is to improve unit economics and combine both teams to unlock growth potential across our enterprise target accounts.. Your success will be deeply tied to understanding our target audience, leverage cutting edge technologies to scale and drive impactful messaging that creates conversations. Join us in redefining how we generate pipeline and play a part in their success to transform to high performing software development organisations. Roles and Responsibilities:

• User Content Messaging: Craft compelling product positioning and messaging that resonates with our customers, differentiates our products from competitors, and effectively communicates value propositions.
• Go-to-Market Strategy: Collaborate with cross-functional teams, including product, sales, marketing, and other teams, to develop and execute go-to-market strategies for new product launches and feature releases. Create marketing plans, campaigns, and revenue enablement materials to support product launches ensuring effective positioning, messaging, and marketing strategies tailored to the respective audiences.
• Demand Generation: Drive a multichannel ABM strategy that combines the entire organization to achieve our revenue goals
• SDR Management: Manage the day-to-day operations of the SDR team and implement strategies to enhance performance.
• Metrics and Reporting: Define key performance indicators (KPI's) and track the performance of the marketing and SDR team.