Head of Performance & Marketing Analytics

Xpand Group; Greater London; Hybrid; GBP 125,000 - 150,000; Part time

Job summary

A strategic consulting firm in Greater London is looking for a senior Head of Performance / Marketing Analytics to lead a strategic review focusing on retention and marketing efficiency. The role emphasizes stakeholder engagement and requires a strong consulting background along with experience in subscription models. The position offers hybrid working arrangements and a competitive daily rate of approximately £400–£500 outside IR35.

Qualifications

• Experience leading performance and marketing analytics in a senior role.
• Proven track record in consulting with strong strategic insight.
• Experience with subscription models and related customer journey analytics.

Responsibilities

• Lead a high-impact strategic review of marketing performance.
• Engage with stakeholders through workshops and interviews.
• Focus on retention, churn, and marketing efficiency improvements.

Skills

Head of Performance / Marketing Analytics experience

Strong consulting background

Subscription experience

Comfortable operating in ambiguity

Tools

Braze (or similar CRM)

Job description

This job is brought to you by Jobs/Redefined, the UK's leading over‑50s age inclusive jobs board.

We're supporting a business going through a major strategic reset – shifting focus from acquisition to retention, efficiency, and community‑led growth.

Engagement Overview

We're looking for a senior, consulting‑style Head of Performance / Marketing Analytics to lead a short, high‑impact engagement (not hands‑on execution).

• 20‑day engagement, Outside IR35
• Strategic review across paid media, CRM, platforms & lifecycle
• Heavy stakeholder engagement (workshops, interviews, cross‑team collaboration)
• Focus on first‑order churn, retention & marketing efficiency

• Hybrid working in London
• Circa £400 – £500 per day, outside IR35

Qualifications & Experience

• Previous Head of Performance / Marketing Analytics experience
• Strong consulting background
• Subscription experience + Braze (or similar CRM)
• Comfortable operating in ambiguity and challenging the status quo

*Rates depend on experience and client requirements