Head of Marketing: Digital Strategy for Health & Education

AF Selection; Birmingham; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading marketing firm in Birmingham is seeking a senior marketer to define their digital strategy and enhance engagement across education and care sectors. This role involves a hands-on approach to digital marketing, focusing on SEO and PPC, with a strong emphasis on data analysis and measurable outcomes. The ideal candidate will possess over 5 years of experience in a senior role and have the capability to turn complex messages into compelling brand narratives that resonate within purpose-driven sectors. Join a pioneering environment that offers autonomy and a significant impact on lives.

Qualifications

• Minimum 5 years of experience in a senior marketing position.
• Proven track record in SEO and PPC strategy.
• Strong analytical skills for interpreting data and trends.

Responsibilities

• Define and deliver a unified digital marketing strategy.
• Track and report on marketing KPIs.
• Oversee content marketing across multiple channels.

Skills

SEO

PPC

Digital marketing strategy

Data analysis

Brand building

Job description

A leading marketing firm in Birmingham is seeking a senior marketer to define their digital strategy and enhance engagement across education and care sectors. This role involves a hands-on approach to digital marketing, focusing on SEO and PPC, with a strong emphasis on data analysis and measurable outcomes. The ideal candidate will possess over 5 years of experience in a senior role and have the capability to turn complex messages into compelling brand narratives that resonate within purpose-driven sectors. Join a pioneering environment that offers autonomy and a significant impact on lives.