Head of Marketing Comms, Product and Partnerships

Trades Workforce Solutions; Coventry; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading marketing solutions provider is seeking a Head of Marketing Comms, Product and Partnerships to drive customer engagement and enhance strategic partnerships. This role involves developing PR and social media strategies and working collaboratively with a diverse team to innovate customer experiences. The ideal candidate is passionate about outdoor activities and product development, bringing fresh ideas to connect with new audiences. The position is hybrid with a focus on Coventry.

Qualifications

• Proven experience in marketing communications and managing partnerships.
• Strong collaborative skills and ability to lead a team effectively.
• Passion for customer-centric strategies and brand enhancement.

Responsibilities

• Drive customer engagement focusing on acquisition and repeat customers.
• Develop a PR, Events, and Social Media strategy to enhance customer appeal.
• Work with strategic partners to maximize revenue opportunities.

Skills

Marketing

Customer Experience

Customer engagement

Commercial Partnerships

Marketing Partnerships

Job description

Job title: Head of Marketing Comms, Product and Partnerships

Skills: Marketing Customer Experience Customer engagement Commercial and Marketing Partnerships

Salary type:

Salary type: Annual

Salary: Negotiable

Location:

Location: Hybrid/Coventry

Job ID:

Job ID: 37043

Job Description

A newly created role of Head of Marketing Communications, Partnerships & Product - a key role driving customer engagement, focused on both acquisition and repeat customers, by delivering compelling customer experiences and bringing to life the proposition.

Working closely with the Insights team to ensure the product and experience meets the needs of the customers, bringing new innovations, to create a great guest experience.

Developing a plan to broaden the appeal to both existing and new customers, through a PR, Events, and Social Media strategy to build excitement, engagement and connection to the product offering across the audiences.

Working with strategic partners, both from a Commercial Partnership and Marketing Partnerships perspective, to leverage partnership opportunities, maximise additional revenue opportunities and cross selling opportunities.

Working with the Head of Research and the wider Marketing team, you’ll develop a deep understanding of the customer needs, to build out the customer proposition, the partnership strategy and external PR/Social/Events opportunities, to showcase passion for the great outdoors.

A really collaborative role, working with the Head of Brand/Digital, Sales, Operations and Head of Network, you’ll also directly lead a team of 5.

We are looking from someone to bring passion and fresh ideas to reach new audiences, who is passionate about innovating on customer experiences and communicating those through marketing comms channels.

A genuine lover of the outdoors, and who is excited by product development and strategic partnerships that enhance the value to the customer and members.