Head of Marketing and Communications

New Wine Trust; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A Christian charity in London is seeking a Head of Marketing and Communications to spearhead the marketing initiatives and enhance brand engagement. This role involves developing strategic marketing campaigns, managing a team, and leading fundraising efforts to strengthen the charity’s mission. The candidate should possess proven experience in marketing, strong digital marketing skills, and excellent communication abilities. A commitment to the charity's values is essential. This position offers a salary of £40,000.

Qualifications

• Proven experience in a marketing, communications, or fundraising role.
• Demonstrated success in leading multi-channel marketing strategies.
• Strong understanding of digital marketing and content creation.
• Experience leading high-performing teams.

Responsibilities

• Develop and execute strategic marketing campaigns.
• Lead multi-channel marketing initiatives for events.
• Design campaigns to grow New Wine’s Network.
• Develop fundraising campaigns aligning with organization goals.
• Lead brand and communications strategy development.

Skills

Proven experience in marketing

Strong understanding of digital marketing

Excellent communication skills

Experience with CRM systems

Leadership experience

Job description

New Wine Trust London, England, United Kingdom

40,000

Description of Job

The Head of Marketing and Communications (MarComms) is a critical leadership role responsible for growing New Wine’s network, engaging target audiences, and reaching ambitious attendance and fundraising targets. Reporting to the Director of Operations, the Head of MarComms will lead the MarComm team to drive awareness and engagement for New Wine’s events, network activities, and ministry initiatives. This position will develop and oversee integrated marketing, fundraising, and communications strategies that strengthen New Wine’s mission and expand its reach.

Background

New Wine’s vision is “local churches changing nations”. In order to fulfil this, we have established three strategic priorities:

• Equipping Leaders: Through its Leadership Network, New Wine is committed to empowering leaders to minister confidently in the power of the Holy Spirit, equipping them with the skills and support needed to bring the Kingdom of God into their communities. By investing in leaders, New Wine seeks to inspire transformative, Spirit-led leadership across its network of churches.
• Empowering Younger Generations: Recognising the urgent need to reach children, youth, and young adults, New Wine is dedicated to investing deeply in ministries that engage these age groups. By supporting and equipping leaders for effective ministry with younger generations, New Wine addresses the wider church’s concern over declining church engagement, building a foundation for a thriving future.
• Multiplying Churches: New Wine envisions every church in its family, planting and nurturing a new congregation, driving growth and expanding the church’s impact. This commitment to multiplication aims to see the gospel reach new communities, fostering vibrant, missional church plants that engage people where they are.

Areas of Responsibility

Event Marketing and Sales

• Develop and execute strategic marketing campaigns to achieve attendance and revenue goals for major New Wine events.
• Lead the team in delivering multi-channel marketing initiatives (e.g., digital advertising, social media, email campaigns, partnerships) that maximise audience reach, engagement, and event registrations.
• Collaborate closely with the Events teams to align promotional activities with event goals, timelines, and budgets, ensuring a cohesive approach to brand and messaging.

Network Growth and Strategic Priorities

• Design and implement campaigns to grow New Wine’s Network, actively promoting our strategic priorities:
• Multiplying Churches: Showcase New Wine’s commitment to church planting and congregation growth, encouraging participation in this mission.
• Equipping Leaders: Amplify the visibility of the Leadership Network, positioning New Wine as a leader in Spirit-filled training and development for church leaders.
• Engaging Younger Generations: Promote youth-focused initiatives like Luminosity, inspiring participation and support for ministries targeting children, teens, and young adults.
• Drive initiatives that support network expansion and retention, fostering a vibrant and active New Wine community across the UK.

Fundraising and Donor Engagement

• Develop fundraising campaigns that align with New Wine’s goals, meeting or exceeding annual revenue targets.
• Collaborate with the Head of Fundraising and Partnerships to create messaging that resonates with donors, highlighting the impact of their support on New Wine’s mission and vision.

Brand and Communications Strategy

• Lead the development and implementation of a cohesive brand and communications strategy for New Wine, ensuring consistent and compelling messaging across all platforms.
• Oversee the strategic planning, prioritisation, and performance of content across digital channels, ensuring content drives audience growth, engagement, and conversion in line with organisational goals.
• Work with internal stakeholders to ensure that New Wine’s brand and messaging align with the organisation's values, mission, and vision, enhancing its profile both nationally and globally.

Team Leadership and Development

• Manage, mentor, and inspire the MarComm team, fostering a culture of collaboration, creativity, and high performance.
• Set clear goals and KPIs for the team, regularly evaluating performance to ensure objectives are met.
• Oversee budget allocation for marketing and communications, ensuring resources are used effectively to support New Wine’s strategic priorities and growth.

Person Specification

Skills and Abilities:

• Proven experience in a marketing, communications, or fundraising role, ideally within the non-profit, faith-based, or events sector.
• Demonstrated success in leading multi-channel marketing and communications strategies to drive audience growth, engagement, and revenue.
• Strong understanding of digital marketing, content creation, and brand management.
• Experience leading and developing high-performing teams, with a track record of achieving ambitious targets.
• Excellent written and verbal communication skills, with the ability to connect and resonate with diverse audiences.
• Demonstrated experience of digital marketing strategy, including audience acquisition, conversion funnels, and data-led optimisation to drive ticket sales or equivalent revenue targets.
• Familiarity with the UK church landscape and a strong alignment with New Wine’s mission and values.
• Understanding of church-based networks, youth ministry, and leadership training within a Christian context.
• Experience with CRM systems, digital analytics, and fundraising or donor engagement platforms.

Personal Attributes

• High level of integrity and professionalism.
• A commitment to living out the values and mission of New Wine Trust.
• Positive and proactive attitude, with a willingness to go the extra mile.
• Flexibility and adaptability, with the ability to work evenings and weekends as required.
• Strong teamplayer, with the ability to work collaboratively and supportively with colleagues.
• Passion for event management and a genuine interest in creating memorable experiences for attendees.
• Enthusiasm for continuous learning and professional development.

To apply, please send your CV and cover letter to [e-mail]

New Wine is a Christian charity based in London operating all over England actively working with local churches to change nations.