Head of Marketing

BYD Europe; Uxbridge; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading automotive company is seeking a dynamic Head of Marketing to lead the UK passenger car marketing strategy. The ideal candidate will have proven experience in automotive marketing, excellent project management skills, and a strong understanding of the UK automotive market. Responsibilities include driving product launches, developing marketing campaigns, and collaborating with cross-functional teams. This role offers competitive performance-based remuneration and benefits, contributing to zero-emission transportation initiatives.

Benefits

Competitive performance-based remuneration

Company car

Scottish Widows workplace pension

25 days paid holiday plus public holidays

Car Salary Sacrifice Scheme

Team-building events

Qualifications

• Proven track record in launching vehicles and executing marketing campaigns.
• Deep understanding of UK automotive market and consumer behavior.
• Excellent presentation and storytelling skills.

Responsibilities

• Lead product launches and marketing initiatives for UK models.
• Develop and implement marketing campaigns with clear strategies.
• Conduct market research to guide strategy.

Skills

Automotive marketing experience

Project management

Communication skills

Analytical skills

Creative thinking

Tools

Microsoft Office

CRM tools

Marketing analytics platforms

Job description

About the Role:

We are seeking a dynamic Head of Marketing to drive the UK passenger car marketing strategy. You will lead product launches, develop impactful campaigns, and ensure our vehicles resonate with UK customers. This is an exciting opportunity to shape our brand presence, support the transition to zero‑emission transportation, and make a meaningful impact in the automotive industry.

Key Responsibilities:

• Lead product launches, marketing initiatives, and communications for UK passenger car models.
• Develop and implement comprehensive marketing campaigns, including strategies, goals, and execution plans.
• Collaborate with cross‑functional teams to produce effective promotional materials.
• Refine the UK‑specific localisation of vehicle selling points.
• Create schedules, manage deadlines, and oversee project timelines.
• Conduct market research and analyse data to guide strategy.
• Provide guidance on product pricing, budgeting, and strategic positioning.

Ideal Candidate Profile:

• Proven experience in automotive marketing, with a track record of successfully launching vehicles, executing campaigns, and driving brand growth.
• Deep understanding of the UK automotive market, consumer behaviour, and competitive landscape.
• Strong project management skills, able to plan, coordinate, and execute multiple marketing initiatives on time and within budget.
• Excellent communication, presentation, and storytelling skills, with the ability to translate complex product features into compelling marketing messages.
• Data‑driven and analytical, capable of interpreting market insights, customer feedback, and campaign performance to optimise strategies.
• Collaborative mindset, able to work effectively with cross‑functional teams, including sales, product, and communications.
• Creative thinker, open to new marketing approaches and digital channels, with a focus on innovation and impact.
• Comfortable with occasional international travel for launches, trainings, or industry events.
• Proficient in Microsoft Office, CRM tools, and marketing analytics platforms.
• Right‑to‑work in the UK.

What We Offer:

• Competitive performance‑based remuneration.
• Company car.
• Scottish Widows workplace pension.
• 25 days paid holiday plus public holidays.
• Car Salary Sacrifice Scheme.
• Department and company‑wide team‑building events.
• Opportunity to contribute to Europe’s transition to zero‑emissions transportation and the decarbonisation of the economy.

Our Purpose:

Our Purpose is to build a zero‑emission future that reconnects humanity with nature and a world of clean air. We are looking for talent that connects with this mission and wants to create a positive impact by joining a diverse and dynamic team 🌏