United Kingdom
On-site
GBP 80,000 - 120,000
Full time
8 days ago
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Job summary
A leading company in the fintech sector is seeking a Head of Marketing to lead their marketing team and strategy. The role involves driving demand generation, overseeing brand management, and mentoring a high-performing team in a fast-paced environment. Candidates should have 7+ years of B2B marketing experience with a focus on fintech/payments.
Qualifications
- 7+ years in B2B marketing with a track record in fintech/payments.
- Proven experience leading digital-first, product-led strategies.
- Strong across brand, demand gen, content, PR, and events.
Responsibilities
- Build and mentor a high-performing marketing team.
- Define and deliver a holistic marketing strategy.
- Drive demand generation and align closely with Sales.
- Own brand narrative and lead PR strategy.
- Stay ahead of fintech and payment trends.
Skills
Growth Driving
Digital Marketing
Brand Management
Demand Generation
Data Analysis
Head of Marketing:Currently partnered with a fast growing payment scale up who have just received a £4m injection of cash!The business offer various payment solution - Payment Gateway, Open Banking Payments, Direct Debit, Real-time payments.Key verticals include - Financial Services, Ecommerce, and Ticketing.Clients include - Rangers FC, Flutterwave, Verto, Oakbrook and many others.The Role:Lead & Inspire- Build and mentor a high-performing marketing team, fostering a culture of innovation, creativity, and accountability.
Strategy & Execution- Define and deliver a holistic marketing strategy that connects brand and performance to business outcomes.
- Set clear KPIs, own the marketing budget, and use data to continually optimise for impact.
Demand Generation- Drive full-funnel demand gen and ABM campaigns incorporating across digital, content, ABM, events, and paid media to attract, convert, and nurture high-value leads.
- Align closely with Sales and Product to ensure marketing directly supports pipeline growth
Brand & Positioning- Own our brand narrative — ensuring consistent, compelling messaging across every touchpoint.
- Lead our PR and comms strategy, including thought leadership and media presence, to elevate the brand in the market.
Insights & Innovation- Stay ahead offintech and payments trends, using insight to inform strategy and keep them at the forefront of innovation.
Requirements:- 7+ years in B2B marketing with a track record of driving growth in fintech/payments
- Proven experience leading digital-first, product-led marketing strategies.
- Strong across the full marketing mix: brand, demand gen, content, product marketing, PR, events, and partnerships.
- Data-savvy and ROI-focused, with a bias toward action and outcomes.