Head of Marketing

FreshWipes; Lower Dicker; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading hygiene brand in Lower Dicker seeks a Head of Marketing to elevate its profile. This role involves owning the full marketing strategy across digital and retail channels, planning exciting product launches, and managing campaigns to meet ambitious goals. You will need proven experience in FMCG or high-growth brands, along with expertise in Klaviyo and Shopify. The position offers a hybrid working pattern, a salary of £50–70k DOE, and a chance to make a significant impact in a values-led environment.

Benefits

Free lunch on site

25 days holiday + bank holidays

Flexible working options

Qualifications

• Proven experience in FMCG/retail or a high-growth challenger brand.
• Klaviyo pro with flows and segmentation expertise.
• Strong grasp of performance metrics like CAC and ROAS.

Responsibilities

• Own the full marketing strategy across multiple channels.
• Plan and deliver new product launches.
• Manage agencies and freelancers effectively.

Skills

FMCG/retail experience

Klaviyo expertise

Shopify familiarity

Campaign ownership

Performance metrics understanding

Media versatility

Press handling

Canva skills

Collaborative leadership

Tools

Klaviyo

Shopify

Recharge

Collabs

Job description

Head of Marketing – Turn freshWIPES into a Household Name

Lower Dicker, East Sussex (Hybrid) | Full-Time | In-office 3 days/week

£50–70k DOE | Apply:[e-mail]

(CV + cover letter)

About Us

We’re freshWIPES— the UK’s multi-award-winning, rinse-free hygiene brand helping people stay clean and confident when they can’t shower. From hospitals and pharmacies to QVC and travel, we’re a fast-growing challenger brand with a big heart, big mission, and a very real sense of humour. We move quickly, we care deeply, and we’re building something special.

The Role

Not your average “own our socials and run a few ads” gig. You’ll be the architect of our end-to-end marketing— taking freshWIPES from cult favourite to household name. Strategy + sleeves-rolled-up execution. Brand + performance. Retail + digital. If you’re equally happy in Klaviyo as you are in a boardroom… hello, friend.

What You’ll Be Doing

• Own the full marketing strategy across digital, retail, PR, and partnerships.
• Plan and deliver new product launches (we’ve got some exciting ones coming).
• Run campaigns and budgets with clear goals and reporting (ROI is everything to us).
• Level up our lifecycle marketing— Klaviyo flows, segmentation, testing, reporting.
• Manage agencies & freelancers (creative, media, PR) and get the very best from them.
• Keep our brand voice consistent from packaging to TikTok, from pharmacist screens to QVC.
• Grow retail demand with trade marketing that makes buyers and store teams love us.
• Collaborate cross-functionally with Ops, Sales, and Product to keep launches smooth.

Must-Haves

• Proven experience in FMCG/retail or a high-growth challenger brand.
• Klaviyo pro (flows, splits, deliverability, segmentation, revenue attribution).
• Shopify-confident, with working knowledge of apps like Recharge and Collabs.
• Campaign ownership end-to-end: strategy → creative brief → execution → post-mortem.
• Strong grasp of performance metrics: CAC, ROAS, MER, CLTV, contribution margin.
• Comfortable across all media, not just digital (retail/trade, OOH, PR, events).
• Calm with press & media attention (planned and… occasionally chaotic).
• Canva-capable for quick-turn mockups and edits.
• A collaborative leader who can set standards, coach freelancers, and lift the room.

Nice-to-Haves

• Experience launching new products into retail and supporting national listings.
• PR & crisis comms familiarity (preferably used lightly!).
• Community building, influencer/UGC, and smart partnerships.
• Worked with eco-conscious or purpose-led brands.

Why You’ll Love It Here

• Hybrid working (HQ in East Sussex; easy reach of Brighton & London).
• Flexible working options that respect real life.
• Free lunch on site (yes, really).
• 25 days’ holiday + bank holidays.
• Huge creative freedom in a values-led, award-winning brand.
• A small, passionate team that punches above its weight— and celebrates the wins.
• Salary £50–70k DOE + the chance to make a big, visible impact.

The Process

1. Send CV + cover letter (tell us why you’re the one).
2. Intro via Teams
3. In-office meeting.
4. Final stage: present a 90-day plan (we’ll give you a tidy brief).

Ready to roll up your sleeves and keep the nation fresh?

Email [e-mail]

with your CV and cover letter.

PS: We’re big on kindness, humour, fun, accountability, and getting stuff done. If you're the same, get in touch. No agencies please.