Head of Marketing

Zachary Daniels; Lancashire; Hybrid; GBP 70,000 - 80,000; Full time

Job summary

A fast-growing lifestyle brand based in Central Manchester is seeking a Head of Marketing to shape their marketing direction. This role involves leading a high-performing team, executing an omnichannel marketing strategy, and driving engaging brand storytelling. Candidates should have over five years of senior marketing experience, particularly in retail or athleisure sectors. Competitive salary of GBP70,000 to GBP80,000 and hybrid working available.

Qualifications

• At least three years' experience in a senior marketing role.
• Strong retail, fashion or sportswear background required.
• Commercial mindset and accountability for performance management.

Responsibilities

• Lead and grow a high-performing marketing team.
• Own and execute an omnichannel marketing strategy.
• Drive brand storytelling and campaign delivery.

Skills

Team leadership

Omnichannel marketing strategy

Brand storytelling

Budget management

Campaign creation

Fast-paced environment adaptability

Job description

Head of Marketing – Sports & Lifestyle Brand

Central Manchester/ Hybrid Working up to GBP80k

(Exclusive with Zachary Daniels)

Zachary Daniels Retail Recruitment are delighted to be exclusively representing a fast‑growing lifestyle, performance and apparel brand as they search for a talented Head of Marketing. This is a standout opportunity for an experienced marketing leader from a retail, fashion, sports, athleisure, apparel or lifestyle background to join a business in an exciting period of scale.

As Head of Marketing, you will shape the entire marketing direction of the brand. You will lead a developing team, drive omnichannel activity, and deliver storytelling‑led campaigns that build emotional connection with consumers. This role requires someone who can balance creativity with strong commercial focus, ensuring every campaign supports growth across UK and international markets.

The Role:

• Lead, mentor and grow a high‑performing marketing team.
• Own a full omnichannel marketing strategy covering brand, digital, retail, performance and content.
• Build compelling brand storytelling and oversee end‑to‑end campaign delivery, including shoots.
• Drive consistency of tone, visual identity and messaging across all touchpoints.
• Work closely with e‑commerce to optimise brand and performance marketing output.
• Strengthen relationships with key retail partners and deliver retail‑specific activations.
• Manage budgets, marketing performance, reporting and ROI.
• Bring structure, pace and leadership to a business scaling rapidly.

About You:

• At least three years' experience in a Head of Marketing, Head of Brand or senior leadership marketing role.
• Over five years of senior‑level marketing experience overall.
• A background in retail, fashion, sportswear, athleisure, apparel, or lifestyle is essential.
• Strong understanding of campaign creation, brand storytelling, and content development.
• Experience building teams and guiding marketing functions through rapid growth.
• A commercial mindset with strong budget ownership and performance accountability.
• The ability to thrive in a fast‑paced, entrepreneurial and hands‑on environment.

Benefits & Working Style:

• Salary GBP70,000 to GBP80,000 + benefits
• Travel as required for shoots, retail visits and market activity

Why Apply?

This Head of Marketing role offers real influence, strategic ownership, and the chance to shape a marketing function during a defining moment for the brand. If you are an ambitious, creative and commercially focused marketing leader ready to make an impact, we would love to hear from you.

Apply today through Zachary Daniels Retail Recruitment for a confidential conversation.