Head of Marketing

VPss; Greater London; On-site; GBP 125,000 - 150,000; Full time

Job summary

A dynamic beauty brand in the UK is seeking a Head of Marketing to lead their digital-first marketing strategy as they expand globally. This role involves developing the in-house marketing team, ensuring brand consistency, and managing budgets to guarantee ROI. The ideal candidate will have extensive beauty industry experience and a proven track record in team leadership. Join this exciting growth story and make a significant impact on brand development.

Qualifications

• Experience in digital-first marketing, preferably within the beauty industry.
• Proven track record in team leadership and managing marketing budgets.
• Ability to develop effective marketing plans based on insights.

Responsibilities

• Develop and implement the strategic Marketing Plan for the brand.
• Collaborate effectively with other departments and external partners.
• Build the brand's beauty community through effective CRM and loyalty programs.

Skills

Digital-first marketing

Team leadership

CRM and loyalty programs

Brand consistency

Job description

Head of Marketing – DtC Beauty Brand

£Depending on experience

North West UK – largely onsite

This is a rare opportunity to join an exciting beauty brand as they launch new products and continue to expand their business on a global basis.

Joining this SME you will have the chance to develop your team to deliver engaging and effective digital-first marketing activations across professional, influencer and consumer platforms.

Drawing on insights to develop a strategic Marketing Plan, ensuring brand consistency across all touchpoints; digital, training materials, point of sale. Managing budgets, ensuring ROI.

Accelerating FTC growth, building the brand’s beauty community through expert CRM, loyalty programs and user generated content.

Developing and inspiring the in-house Marketing team to deliver excellence. Collaborate effectively with other departments as part of the senior leadership team and with external partners; developing and maintaining strategic relationships.

We are looking for an experienced digital-first senior Marketeer to take the helm and drive the brand forward. Beauty experience is essential along with proven team leadership. This is a superb opportunity for an ambitious individual to make the role their own and be part of an exciting growth story. Get in touch to know more.