Head of Marketing

Bromcom Computers Plc; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading education technology firm in Greater London is seeking an experienced Head of Marketing to lead their demand generation and brand development efforts. This pivotal role involves managing a high-performing marketing team, developing marketing strategies for customer acquisition, and ensuring alignment across various departments. The ideal candidate will possess strong leadership skills and a data-driven approach to marketing. The position offers the opportunity to contribute to the growth of an innovative company passionate about the education sector.

Qualifications

• Proven experience in marketing leadership roles.
• Strong understanding of demand generation and customer acquisition.
• Ability to lead and inspire a marketing team.

Responsibilities

• Develop and drive the marketing strategy for brand presence.
• Manage a high-performing marketing team and oversee performance.
• Collaborate with senior leadership on commercial strategy.

Skills

Leadership

Brand Development

GTM Strategies

Data-Driven Growth

Job description

Bromcom is a market leading UK cloud based integrated Management Information System (MIS) & Finance provider offering a One Stop Shop for schools, academies and Local Authorities. We are a family-owned business and are passionate about the core values on which the business has been built; loyalty, honesty, and offering true value to the education sector.

We’re looking for an experienced, forward-thinking Head of Marketing to lead our demand generation, brand development and GTM strategies, working closely with sales operations and channel lead to support scalable, data-driven growth.

Role purpose

This is a pivotal leadership role to develop the marketing strategy and drive brand presence and lead generation. You’ll manage a high-performing marketing team, oversee marketing performance, lead GTM campaigns, and drive alignment between marketing, sales, product and customer success.

Marketing Leadership

• Lead, develop and inspire the marketing team across content, digital, events, brand, and product marketing
• Own and deliver the marketing strategy for customer acquisition, engagement and retention across schools, MATs, local authorities in the UK; with potential for deal-based marketing in overseas territories
• Champion the Bromcom brand across touchpoints, ensuring consistent, compelling and audience-relevant messaging
• Oversee the content calendar and campaign roadmap to align with product launches and market opportunities
• Develop and deliver strategic PR and thought leadership, enhancing Bromcom’s profile as a trusted partner in education

Data & Performance

• Report on key performance metrics across marketing, driving insights into what’s working and what needs change
• Own lead scoring, segmentation and lifecycle management strategies
• Ensure marketing activities deliver measurable ROI and contribute to business targets

Strategic Collaboration

• Act as a key contributor to commercial strategy and cross-functional planning alongside senior leadership
• Collaborate closely with Product, Customer Success and Support teams to ensure alignment on messaging, customer journeys and feedback loops
• Represent marketing in internal and external meetings, partner events and executive briefings
• Coordinate internal alignment on PR and messaging, ensuring consistency across departments by gathering input, consolidating feedback, and communicating final narratives to all relevant stakeholders.

Reports to Chief Growth Officer with 4 direct reports.