Head of Marketing

Razorblue Group; Glasgow; Hybrid; GBP 55,000 - 65,000; Full time

Job summary

A growing IT company in Scotland is seeking a dynamic Head of Marketing to lead their marketing strategy. Responsibilities include developing strategic initiatives aligned with business goals, leading market analysis, and managing stakeholder relationships. The ideal candidate will have a strong marketing background, particularly in the IT sector, and excellent leadership skills. This position offers a competitive salary and a hybrid working policy that supports team collaboration and professional development.

Benefits

Base salary of £55,000 - £65,000

Flexible working hours

Private Health Insurance

25 days holiday plus public holidays

Fully funded training and accreditations

Life insurance

Qualifications

• Proven track record in senior marketing role.
• Experience in IT sector is highly desirable.
• Excellent conversational fluency in English.

Responsibilities

• Develop and align marketing strategies with business goals.
• Lead market analysis to identify growth opportunities.
• Provide leadership and direction to the Marketing team.
• Collaborate with stakeholders to align marketing efforts.

Skills

Persuasion and negotiation

Building strong relationships

Digital marketing

Statistical analysis

Market research

Brand management

Strong communication skills

Education

Business or Marketing-related degree

Tools

Marketing automation tools

CRM systems

Content Management Systems

Job description

We are looking for a dynamic and enthusiastic Head of Marketing to join our growing team.

Strategic Marketing Leadership (40%)

• Develop marketing strategy aligned with commercial objectives and business growth targets
• Lead market analysis and competitive intelligence to identify opportunities for service differentiation and market expansion
• Establish marketing performance frameworks and ROI measurements to demonstrate marketing contribution to revenue pipeline
• Create lead generation strategy to address pipeline challenges and support sustainable growth
• Set strategic direction for brand positioning and market pressure

Lead Generation Strategy and Optimisation (25%)

• Design lead generation frameworks that deliver qualified prospects to support new business acquisition targets
• Establish lead qualification criteria and processes in collaboration with sales team
• Develop account-based marketing strategies for key prospect sectors
• Establish service-level agreements between marketing and sales teams for lead quality and conversion optimisation

Leadership (20%)

• Provide strategic direction and leadership to Marketing team
• Develop marketing team capabilities through coaching, goal setting and professional development planning
• Establish performance expectations and development pathways for marketing team
• Build marketing expertise across digital channels, content strategy, and B2B technology service marketing
• Foster collaborative culture within the marketing team that represents razorblues core values

Commercial Integration and Stakeholder Management (15%)

• Collaborate with executive team to align marketing with business objectives
• Manage relationships with key stakeholders including sales, service delivery, and client experience
• Present marketing strategy and performance to board
• Manage marketing budget allocation and vendor relationships at strategic level
• Ensure marketing activities support overall commercial strategy and growth objectives

Razorblue Requirements

• Business or Marketing-related degree or equivalent professional qualification
• Proven track record in marketing, including several years in a senior or leadership role
• Experience within the IT sector is highly desirable
• Ability to persuade, influence and negotiate effectively at all levels within and outside the organisation
• Ability to build strong working relationships (internal/external)
• Strong understanding of digital marketing, statistical analysis, market research and brand management
• Understanding of marketing tools such as marketing automation, CRM, and Content Management Systems
• Strong communication skills
• People centric approach & service
• Excellent conversational fluency in English is required to clearly explain complex technical issues

Continuous learning and development are central to our culture, and we heavily invest in elevating our people, not just hiring those already at an expert level.

Working for an IT partner isn't for the faint-hearted; it requires drive, passion for technology, collaboration, and a drive to innovate. If you want to learn more about the IT domain as a whole or specialise in one particular area, you can do that here. We are not always looking for the most qualified people, but people who have a true drive to learn and a passion for the technology sector. Our learning and development opportunities, combined with our team's drive for growth, result in a high volume of promotions granted year after year.

We operate a hybrid working policy across most roles and often get asked why we haven't made the decision to go fully remote. For us, natural learning opportunities are invaluable and office working enables this and has also inspired our collective culture of teamwork.

Our Other Benefits Include

• Base salary of £55,000 - £65,000 per annum depending on skills and knowledge
• Hybrid working (50% in office)
• Flexible working to suit your work life fit
• Private Health Insurance with Vitality Health
• 25 days holidays per annum + public holidays + the ability to purchase 10 more
• Your birthday off
• Enhanced maternity, paternity, adoption leave + baby bonus
• Fully funded training and accreditations to expand your skillset
• Two paid charity volunteering days per year
• Discounted Broadband
• Life insurance
• Quarterly team social fund
• Cycle to Work scheme
• Gear up with the latest tech toys through our partnership with Currys
• Cruise around in an eco-friendly electric car with our EV Scheme

We're committed to creating an inclusive and accessible recruitment process. Please don't hesitate to reach out if you require any reasonable adjustments to participate in our application or interview process. We're here to support you.