Head of Ecommerce (Maternity Cover)

Belstaff; London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

A leading luxury clothing brand is seeking a Head of Ecommerce for a maternity cover. This role involves defining the Ecommerce strategy, managing the ecommerce team, and ensuring alignment with business goals focused on growth and customer retention. The ideal candidate will have substantial ecommerce experience in fashion, proven leadership skills, and a strong understanding of digital marketing practices.

Qualifications

• Significant experience in ecommerce, particularly in luxury or fashion.
• Proven senior ecommerce leadership success.
• Understanding of ecommerce platforms and digital marketing best practices.

Responsibilities

• Define and execute the Ecommerce strategy aligned with business goals.
• Lead and manage the ecommerce team and projects.
• Optimize ROI across digital marketing and manage customer experiences.

Skills

Commercial Acumen

Data-Driven Decision Making

Leadership

Analytical Skills

Customer Experience Management

Tools

Shopify Plus

CRM Systems

Job description

Belstaff was created by and for independent spirits. We know that what we do, and who we do it with matters. Join the team and make an impact as we build a legacy that surpasses our incredible past.

Love The Challenge. Find A Way. Go All In. Stand Together. Be The Difference.

A bit about Belstaff

Belstaff is a functional clothing brand founded to move people forward. Throughout our history we have championed material innovation, collaborating with those who challenge the ordinary and celebrate the joy of the journey. Belstaff has designed protective suits for race-car drivers, windproof smocks for Marines and insulating clothing for mountaineers. One thing is at the heart of all these endeavours: An Independent Spirit. Today, this energy prevails and unites the people who bring the Belstaff brand to life, providing the best products to our customers – both old and new. We are committed to building a team of curious, conscious individuals dedicated to showing up, standing together, and being the difference between a good day and a great day.

We are currently searching for a Head of Ecommerceto join the team for a Maternity Cover contract.

As our Head of Ecommerce, your role will define and execute the Ecommerce strategy, ensuring it alignswith our overall business goals with afocus on revenue growth, customer acquisition and retention.

Reporting to the Commercial Director, you will ownend-to-end management of the Ecommerce business and teamincluding trade, digital marketing, CRM, content, photography and customer service. You could be our ideal candidate if youhave a strong commercial mindset, proven leadership skills and a deep understanding of digital best practices, consumer behaviour and conversion optimisation.

We are looking for someone who will be responsible for:

Strategic Leadership

• Owning the ecommerce P&L; delivering profit while enhancing the website in line with industry developments
• Driving the ecommerce roadmap and leading projects, reporting on status and performance post-launch

Team and Stakeholder Management

• Leading and growing the ecommerce team (including digital marketing, trading, content, CRM, photography, and customer service)
• Ensuring cross-departmental collaboration across the business, aligning goals and initiatives

Trade

• Analysing trading reports, identifying trends and leading regular trade meetings
• Driving on-site merchandising, promotional planning and conversion rate optimisation
• Ensuring product launches align with campaigns and sales targets
• Identifying opportunities for growth and presenting findings to the Senior Management Team

Digital Marketing

• Working closely with the digital marketing team to optimise ROI across paid media, SEO, email and affiliate channels
• Ensuring all campaigns are data-driven and aligned with commercial objectives
• Managing digital marketing spend, maintaining agility around reforecasts, performance by channel and brand activity
• Leading the CRM strategy, focusing on both customer acquisition and retention, ensuring a clear understanding of the customer, who remains central toall business decision-making stages

Content

• Championing a premium, seamless and user-centric experience across all digital platforms, with a strong focus on mobile
• Leading continuous improvements in site functionality, design and performance in collaboration with IT and Brand teams
• Reporting on content performance and overseeing regular updates in line with campaigns, considering trade performance by territory and A/B testing where applicable
• Managing the external ecommerce photography studio, using data to enhance visual assets and aligning with Brand and Design teams on brand image

CRM and Customer Experience

• Leading the CRM strategy, balancing new customer acquisition with retention, ensuring an in-depth understanding of the customer informs all business initiatives
• Managing the internal customer service team, delivering best-in-class service across all channels
• Elevating the overall customer experience in line with evolving industry standards

We are looking for someone who has:

• Significantexperience in ecommerce (luxury and/or fashion preferred)
• Proven success in a senior ecommerce leadership role
• Strong commercial acumen and experience managing a P&L
• Excellent knowledge of ecommerce, UK and digital marketing best practices
• Experience with eCommerce platforms (e.g. Shopify Plus, Voyado, Content Square, Netsuite, Nosto preferred)

We are looking for someone who is:

• Inspired by working for Belstaff
• Analytical and data-driven with a strong understanding of trading and performance metrics
• Exceptional leadership, communication and stakeholder management skills
• Entrepreneurial anddrivento keep up with trends and innovations inthe market
• Highly organised with the ability to multi-task and prioritise to meet tight business criticaldeadlines
• Motivated and accustomed to working cross functionally

Where to from here?

We are an equal opportunity employer and value diversity at our company. We will not discriminate on the basis of sex, race, marital status, disability, age, sexual orientation or religion. We are committed to a fair and accessible recruitment process for all candidates so if you would like us to make any adjustments to the application or interview process, please let us know and we will be happy to support you.