Head of Digital / Head of Acquisition

Madfish; Remote; GBP 100,000 - 125,000; Full time

Job summary

A leading iGaming brand is seeking an experienced Head of Digital / Head of Acquisition to lead their traffic acquisition and digital strategy. The role involves full ownership of the acquisition model, managing performance marketing, and optimizing campaigns across various channels. Candidates should have over 5 years of digital marketing experience, strong leadership skills, and a data-driven mindset. This position offers competitive compensation, remote flexibility, and the opportunity to work in a fast-growing environment.

Benefits

Competitive compensation

Remote work flexibility

International team environment

Qualifications

• 5+ years of experience in digital marketing & acquisition, preferably in iGaming, fintech, or digital entertainment.
• Proven track record in scaling paid media and acquisition funnels.
• Strong understanding of performance and brand/media marketing.

Responsibilities

• Develop and execute the overall digital acquisition strategy across multiple channels.
• Manage and optimize performance marketing campaigns.
• Oversee media and brand visibility to support performance targets.
• Lead, mentor, and scale the acquisition/digital marketing team.

Skills

Digital marketing & acquisition

Performance marketing

Leadership

Data analytics

Fluency in English

Job description

About Us

The company is one of Nigeria’s most established and recognized iGaming brands, offering a wide range of sports betting and gaming products. We are committed to delivering engaging, reliable, and innovative experiences to our users.

Role Overview

We are seeking an experienced Head of Digital / Head of Acquisition to lead our traffic acquisition and digital strategy. This role goes beyond managing performance marketing—it requires full ownership of our acquisition model, ensuring the right balance between performance campaigns and media exposure across key channels.

Key Responsibilities

• Develop and execute the overall digital acquisition strategy across multiple channels.
• Manage and optimize performance marketing campaigns (Google, Facebook, TikTok, Affiliates, Programmatic).
• Oversee media and brand visibility to support performance targets.
• Lead, mentor, and scale the acquisition/digital marketing team.
• Define KPIs, budgets, and reporting frameworks for acquisition channels.
• Collaborate with product, data, and brand teams to drive sustainable growth.
• Monitor competitors (Sportybet, Bet9ja, Betking, Nairabet, Msport, etc.) and industry trends to identify opportunities.

Requirements

• 5+ years of experience in digital marketing & acquisition (preferably in iGaming, fintech, or digital entertainment).
• Proven track record in scaling paid media and acquisition funnels.
• Strong understanding of both performance and brand/media marketing.
• Leadership experience: managing teams, agencies, and budgets.
• Data-driven mindset with solid analytics and reporting skills.
• Fluency in English; experience with African or emerging markets is a strong plus.

What We Offer

• Competitive compensation (remote contract).
• Opportunity to lead acquisition strategy in one of Africa’s most dynamic iGaming markets.
• Remote work flexibility.
• Fast-growing, international team environment.