Head of Communications

The Wallace Collection; Brighton; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading cultural institution in Brighton is seeking a Head of Communications to grow target audiences and enhance revenue through strategic marketing and digital initiatives. The role involves managing audience insights, overseeing digital systems, and developing communication strategies for major fundraising campaigns. Ideal candidates will have significant experience in strategic marketing and digital communications.

Qualifications

• Experience in growing audiences both onsite and online.
• Highly skilled in managing digital infrastructure.
• Strong leadership experience within a museum or similar institution.

Responsibilities

• Grow target audiences through strategic campaigns.
• Oversee digital infrastructure and audience insights.
• Contribute to strategic decisions as a member of leadership.

Skills

Strategic marketing

Digital communications

Audience development

Influencer engagement

Press campaigns

Tools

CRM systems

Digital ticketing platforms

Website management

Job description

The Head of Communications role is to grow target audiences (onsite and online), increase revenue generation and build awareness of the Wallace Collection through strategically targeted marketing, influencer, and press campaigns, with a specific focus on exhibitions, revenue programming, and emerging organisational objectives, including the transformative masterplan. The postholder will manage and utilise audience insights to make informed decisions and ensure audience needs are met. The role also oversees the effective management and strategic development of the Collection’s digital infrastructure, including CRM, website, ticketing system and platforms including Bloomberg Connects and Google Arts & Culture.

As a member of the Heads of Department leadership team at the museum, the Head of Communications has input into strategic museum decisions, particularly in regard to audience development and digital matters. A productive and open relationship with the Collection’s other departments is vital.

The Wallace Collection is embarking on a transformative Masterplan to future-proof Hertford House (Grade II listed) and deepen engagement with its exceptional collections. Since the 2000 Centenary Project, visitor numbers have doubled, putting pressure on facilities and infrastructure. At the heart of the Masterplan is how, The Wallace Collection can best meet the needs and expectations of both the current and future visitors and learning programme participants to achieve the Collection's strategic priority to broaden and deepen visitor engagement. This position will play a key role in shaping the Communications strategy for the public phase of the fundraising campaign and associated brand development.

This role will report to the Director of Development.