Head of Brand & Social

loveholidays; Greater London; Hybrid; GBP 125,000 - 150,000; Full time

Job summary

A leading online travel company is seeking a Head of Brand and Social to elevate its brand and social media strategy. You will transform brand capabilities into world-class performance and drive creative storytelling across multiple markets. Ideal candidates have significant experience in brand leadership, strong analytical skills, and a proven track record of managing social media strategies. The position involves building stakeholder relationships and establishing frameworks for brand impact. Competitive benefits include a generous holiday allowance and training budgets.

Benefits

Company pension contributions at 5%

Individualised training budget

Discounted holidays

25 days of holidays plus 8 public holidays

Ability to buy and sell annual leave

Cycle to work scheme

Qualifications

• Significant experience leading brand and social media for consumer-facing brands.
• Ability to connect brand activity to business metrics using data.
• Experience in multi-market environments with cultural relevance.

Responsibilities

• Lead integrated brand and social strategy that drives awareness and conversion.
• Pioneer creative storytelling and cultural connections.
• Drive strategic planning and prioritisation across brand and social workstreams.
• Develop scalable frameworks for brand narrative and social content strategy.
• Build senior stakeholder relationships to embed brand thinking company-wide.
• Establish measurement approaches to demonstrate brand impact.
• Elevate team capability through coaching and strategic thinking development.

Skills

Strategic marketing leader

Creative thinker with cultural fluency

Proven ability to translate complexity into clarity

Deep expertise in social media strategy

Commercial mindset with strong analytical capability

Experience operating in multi-market environments

Senior stakeholder management expertise

Job description

Why loveholidays?

At loveholidays - we trailblaze together. We’re on a mission to open the world to everyone, giving our customers’ unlimited choice, unmatched ease and unmissable value for their next getaway. Our team is the driving force behind our role as our customers’ personal holiday expert - the smart way to get away.

We’re using progressive tech to drive cutting-edge innovation and open the world to everyone. Within our Commercial and Support teams, you'll find a place to accelerate your growth by actively seeking learning opportunities and carving your own path. You'll create impact for our future by owning projects and shaping the business strategy to reach shared goals, all within our enhanced international community of collaborative and passionate teams.

About the team:

The Brand team is central to loveholidays' ambition to evolve to become a distinctive challenger brand with emotional connection and cultural relevance. We're at a pivotal moment: scaling internationally across multiple markets whilst building world‑class capabilities in brand, social media, PR, and influencer marketing. To compete as a challenger brand, we need to show up with creativity, cultural insight, and the confidence to add our distinctive twist. Our mission is to position loveholidays as the trusted holiday choice in an AI‑first world, driving both brand devotion and commercial growth through culturally resonant storytelling.

The impact you’ll have:

Reporting to the Brand Director, the Head of Brand and Social will be a strategic leader who transforms our brand and social media capability from solid foundations into world‑class performance. You'll balance creativity with commercial rigour, leading the development of our brand narrative, social media strategy, and reputation management across our key markets. As a natural creative thinker, you'll have your finger on the pulse of culture – spotting emerging trends, understanding what resonates with audiences, and bringing bold ideas that help us stand out as a challenger brand. This role requires a strategic thinker who can translate complexity into clear action, make confident trade‑offs between competing priorities, and elevate both team capability and stakeholder confidence. You'll be instrumental in our journey to becoming a challenger brand, building the frameworks, partnerships, and team capabilities that enable us to compete with heart, creativity, and scale.

Your day‑to‑day:

• Lead integrated brand and social strategy that connects brand building with commercial outcomes, creating evidence‑based strategies and integrated, through‑the‑line media plans to drive awareness, trust, and conversion across multiple markets
• Pioneer creative storytelling and cultural connection – spotting trends, understanding what makes content resonate, and bringing bold ideas that demonstrate how much we love holidays whilst adding our distinctive loveholidays twist
• Drive strategic planning and prioritisation across brand, social, and reputation workstreams, translating market shifts and performance data into clear direction that keeps teams focused on what matters most, enabling consistent, high‑quality execution to get things done
• Develop scalable frameworks for brand narrative, social content strategy, influencer partnerships, and reputation management that work across Launch, Grow, and Win market stages whilst maintaining creative excellence and cultural relevance
• Build senior stakeholder relationships across Commercial, Product, and CX teams to embed brand thinking company‑wide and unlock cross‑functional innovation
• Establish measurement approaches that go beyond vanity metrics to demonstrate brand impact on consideration, trust, and commercial performance
• Elevate team capability through coaching, strategic thinking development, and creating a culture of curiosity, creative confidence, data‑informed decision‑making, and commercial accountability

Your skillset:

• Strategic marketing leader with significant experience leading brand and social media for consumer‑facing brands, demonstrating the ability to balance creative excellence with commercial outcomes and data‑informed decision‑making
• Creative thinker with cultural fluency – you naturally spot what's happening in culture, understand emerging social and content trends, and bring bold, distinctive ideas that make brands famous and loved
• Proven ability to translate complexity into clarity – you've guided teams through ambiguity, made confident trade‑offs between competing priorities, and created frameworks that enable consistent, high‑quality execution at scale
• Deep expertise in social media strategy across organic, paid, influencer, and community channels, with demonstrable success building audience, engagement, and commercial value across multiple platforms
• Commercial mindset with strong analytical capability – you naturally connect brand activity to business metrics, use data to challenge assumptions, and build measurement frameworks that demonstrate true value beyond surface‑level metrics
• Experience operating in multi‑market environments, understanding how to scale brand and content strategies whilst maintaining local relevance and cultural authenticity
• Senior stakeholder management expertise – you build lasting partnerships, influence at executive level, and communicate with clarity that inspires confidence and action

Desirable:

• Track record working within or competing against major travel, e‑commerce, or marketplace brands
• Experience leading teams through significant capability uplift or organisational transformation
• Understanding of challenger brand positioning and how to compete against larger, more established competitors

Perks of joining us:

• Company pension contributions at 5%.
• Individualised training budget for you to learn on the job and level yourself up.
• Discounted holidays for you, your family and friends.
• 25 days of holidays per annum (plus 8 public holidays) increases by 1 day for every second year of service, up to a maximum 30 days per annum.
• Ability to buy and sell annual leave.
• Cycle to work scheme, season ticket loan and eye care vouchers.

At loveholidays, we focus on developing an inclusive culture and environment that encourages personal growth and collective success. Each individual offers unique perspectives and ideas that increase the diversity and effectiveness of our teams. And we value the insight and potential you could bring on our continued journey.

The interview journey:

1. Talent Acquisition Partner screening - 30 mins
2. 1st stage with Brand Director - 45 mins
3. Final stage with Brand Director and Chief Marketing Officer including strategic case study presentation - 90 mins