Head of Brand Marketing (Men's Grooming Brand)

The Growth Foundation; City Of London; Hybrid; GBP 65,000 - 95,000; Full time

Job summary

A high-growth consumer brand in men’s personal care seeks a Head of Brand Marketing in London. You'll lead marketing strategy, focusing on bold campaigns and international expansion. The ideal candidate has a strong background in trade marketing, disruptive campaigns, and content creation, thriving in a fast-paced environment. Competitive salary, private medical benefits, and flexible working conditions offered.

Benefits

Competitive salary

Private medical

35 days’ holiday

Flexible working

Hybrid working

Qualifications

• Track record in effective trade marketing, working with retailers.
• Experience with disruptive, attention-grabbing marketing campaigns.
• Hands-on experience in running a content factory.
• Experience in international brand launches and local adaptation.
• Passion for the men’s personal care industry.
• Confidence managing agencies and cross-functional teams.
• Balance long-term brand building with short-term growth goals.
• Energy and resilience in fast-paced environments.

Responsibilities

• Evolve brand positioning and creative direction.
• Lead content creation across channels for consistent storytelling.
• Develop go-to-market strategies for international launches.
• Define partnerships and influencer strategies.
• Build and nurture an engaged community.

Skills

Effective trade marketing

Disruptive marketing campaigns

Content creation

International launch

Agency management

Brand building

Adaptability

Job description

About the Role

A high-growth consumer brand in the men’s personal care space is looking for an exceptional Head of Brand Marketing to lead the next stage of its evolution. Already stocked across all major UK retailers and experiencing rapid growth online, the business is now entering an exciting new phase — expanding its product range, scaling internationally, and elevating its digital and retail presence.

The brand stands out in a traditionally stagnant category thanks to its premium fragrance DNA, sustainable refill innovation, and a community-led mission to inspire men.

The Opportunity

You’ll take ownership of the brand marketing function, reporting directly into the CEO/CMO and working alongside the Head of Growth and Sales Director to build a marketing engine that supports both retail and D2C growth. The business is known for bold, creative campaigns — from award-winning TV spots to tongue-in-cheek OOH activations — and is looking for a leader who can evolve this approach as the brand scales globally.

TikTok and social storytelling are key growth channels, so passion and fluency in creating culturally resonant, platform-specific content will be a major advantage.

You’ll work closely with leadership across brand, product, and sales, managing agency partners while also building out internal capability in time.

What You’ll Do

• Brand Strategy: Evolve positioning, tone of voice, and creative direction as the brand premiumises and expands internationally.

• Content Factory: Lead content creation and direction across channels — from ATL to social — ensuring consistent storytelling and alignment between brand and performance.

• International Launch: Develop go-to-market strategies for new territories, adapting brand storytelling for local audiences while maintaining global coherence.

• Partnerships & Affiliates: Define partnership and influencer strategy, selecting the right collaborators to amplify reach and authenticity.

• Community & Retention: Build and nurture an engaged community, inspiring ongoing advocacy and everyday improvement.

About You

You’re an ambitious, creative and commercially‑savvy brand leader who’s comfortable switching between strategy and execution. You’ll bring:

• A track record in effective trade marketing within FMCG, working closely with retailers to drive sell-through.
• Proven experience truly disrupting a category through great, attention‑grabbing campaigns.
• Hands‑on experience running a content factory, ideally from a D2C or subscription brand background.
• International launch experience — from strategy to local adaptation and execution.
• Genuine passion for men’s personal care industry, bringing purpose and authenticity into your storytelling.
• Confidence managing agencies, production partners, and cross‑functional teams.
• The ability to balance long‑term brand building with short‑term growth goals.
• Energy, resilience and excitement for fast‑paced, entrepreneurial environments.

Why This Role?

• Lead a flagship brand function through its next phase of scale and global growth.
• Join a leadership team with pedigree from major global consumer and FMCG businesses.
• Make a tangible impact in a business that’s innovating in both product and purpose.
• Competitive salary, private medical, 35 days’ holiday (inc. bank holidays), flexible working (core hours 10–4), and hybrid working from a South West London HQ (2–3 days/week).

If you’re a hands‑on brand builder who loves big creative ideas, storytelling that cuts through, and scaling meaningful brands — this could be your next challenge.

We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent.

The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.