Head Of Brand And Marketing

Deverell Smith Recruitment Ltd; Greater London; Hybrid; GBP 65,000 - 85,000; Full time

Job summary

A start-up consumer brand in the UK seeks a Head of Brand and Marketing to shape the company's future. As the first marketing hire, you'll craft strategies, manage campaigns, and lead the brand's growth. With a competitive salary of £65,000-£85,000 plus equity, you'll work in a hybrid model, collaborating with a supportive team to create a category-defining brand while enjoying a high level of creative freedom.

Benefits

Competitive salary

Meaningful equity

High levels of autonomy

Collaborative team culture

Qualifications

• 6+ years of marketing experience with a balance of strategy and execution.
• Experience in a fast-growing D2C startup or e-commerce environment.
• Strong performance marketing skills, especially in acquisition.

Responsibilities

• Define and own the go-to-market strategy across brand and acquisition.
• Develop a compelling brand narrative for all touchpoints.
• Manage external partners and optimize performance marketing.

Skills

Marketing strategy development

Performance marketing

Brand building

Project management

Collaboration

Data analysis

Job description

Head of Brand and Marketing

Salary: £65,000-£85,000 base
Location: South London (Hybrid - 2 days per week in office)
Contract: Full-time Permanent
Reports to: Founders

About the Company

A start-up, design-led consumer brand is redefining how people furnish their homes. Our client offers a flexible furniture rental model that makes it sustainable for people to create spaces they love. Backed by a strong group of investors and entering a new phase of growth, the team is now ready to build a category-defining brand.

Having validated strong customer demand through early acquisition experiments, the company is moving from bottom-funnel, performance-focused activity to full-funnel brand building-and they're hiring their first senior marketing leader to make it happen.

The Opportunity

This is a rare chance to join as the first marketing hire, owning the marketing function end-to-end and shaping the brand's future from the ground up. Reporting directly to the Founders, you'll sit on the leadership team and define how the business acquires customers, builds awareness, and tells its story to the world.

You'll begin hands-on-crafting the strategy and delivering campaigns-before growing a team and working with best-in-class partners across brand, creative, and performance.

What You’ll Be Doing

Strategy & Leadership

• Define and own the full go-to-market strategy across brand, acquisition, content, and partnerships

• Set and track key KPIs aligned to growth and brand goals

• Select and manage external agencies, tools, and partners

• Work closely with Product, Operations, and Commercial teams to ensure marketing aligns with customer experience

Brand & Creative

• Develop a compelling brand narrative and ensure consistency across all touchpoints

• Create high-impact campaigns that build awareness and establish the company as a category leader

• Collaborate with creative freelancers and agencies to bring the brand vision to life

Performance & Acquisition

• Build on early Google Ads learnings and diversify the acquisition channel mix

• Test and scale across paid social, SEO, partnerships, influencers, and more

• Optimise performance marketing with a focus on CAC, LTV, and payback

Data & Reporting

• Champion a test-and-learn mindset and data-informed decision-making

• Report key performance metrics to the executive team

• Use insights to optimise campaigns, guide strategy, and allocate resources

Execution & Hands-On Delivery

• Own campaign setup, copywriting, briefing, creative QA, and performance reporting

• Manage external partners for alignment, quality, and efficiency

• Iterate rapidly and run experiments to fuel growth

What We’re Looking For

• 6+ years' marketing experience with a balance of strategy and execution

• Experience in a fast-growing D2C startup, marketplace, or e-commerce environment

• Strong, hands-on performance marketing capabilities, especially in early-stage acquisition

• Understanding of brand-building and full-funnel marketing

• A builder's mindset: comfortable with ambiguity and excited to create from scratch

• Excellent communication, collaboration, and project management skills

• A network of freelancers/agencies is a plus

What’s on Offer

• Opportunity to join early and significantly shape the direction of the brand

• Competitive salary + meaningful equity

• High levels of autonomy and creative freedom

• Collaborative, supportive team culture

• Hybrid working with two days per week in the South London office