Head of Brand

3Search; Newcastle upon Tyne; Hybrid; GBP 80,000 - 90,000; Full time

Job summary

A leading global educational platform is seeking a Head of Brand to enhance its brand strategy across B2B and B2C markets. This role involves crafting a compelling global brand presence, managing a brand roadmap, and leading community-driven marketing initiatives. The ideal candidate will have over 8 years of experience in branding, especially in product-led environments. This position offers a salary of £80,000–£90,000, along with fully remote working options and a chance to make a significant impact on education access worldwide.

Benefits

Fully remote working with flexible hours

Career-defining opportunity

Continuous learning culture

Qualifications

• 8+ years' experience in product-led or education-focused organisations.
• Proven track record linking brand to commercial outcomes.
• Expertise in AI-era discoverability and structured data.

Responsibilities

• Define and own brand strategy across B2B and B2C portfolios.
• Create and manage a rolling 18-month brand roadmap.
• Lead evidence-led storytelling and community-driven brand marketing.

Skills

Brand strategy leadership

Commercial outcomes linkage

AI-era discoverability expertise

Creator-led storytelling

Cross-functional leadership

Job description

• Head of Brand
• £80,000–£90,000 DOE
• Remote (UK) | once a month in office

We’re working with a global platform at the forefront of digital transformation, driven by a mission to support teachers, schools, and learners worldwide. Fuelled by significant growth, they are investing deeply in their brand presence – expanding their impact across B2C and B2B markets. This is a rare opportunity to lead a global brand that educators already know and trust, and take it to new heights of influence, memorability, and revenue impact.

The Head of Brand will lead the evolution of a trusted education brand, crafting its global positioning, strategy, and voice across regions. You’ll blend creativity with commercial rigour, delivering high-impact brand moments, frameworks, and governance models that scale. Your mission? Turn everyday customer interactions into standout brand experiences and make real educators the heartbeat of the brand.

Role Highlights

• The Head of Brand will...
• Define and own brand strategy across B2B and B2C portfolios, aligned with market tiers and products
• Create and manage a rolling 18-month brand roadmap, regional playbooks, and quarterly brand reviews
• Lead evidence-led storytelling, including standards mapping, research libraries, and public trust initiatives
• Drive community-driven brand marketing with teacher authorship, rituals, and a Super-User engine
• Develop a measurement framework that tracks brand awareness, sentiment, and advocacy

You Will Need

• The Head of Brand will bring...
• 8+ years' experience leading brand strategy in product-led or education-focused organisations
• Proven track record linking brand to commercial outcomes via MTA, brand lift, and Share of Search
• Expertise in AI-era discoverability (AEO, structured data, standards mapping)
• A background in creator-led storytelling and scaling brands across global markets
• Cross-functional leadership experience across product, data, marketing, and agencies

Why You’ll Love It

• £80,000–£90,000 base salary DOE
• Fully remote working with flexible hours
• Big-picture impact with hands‑on delivery
• Real ownership : lead brand strategy across 10+ international markets
• Work with a mission‑led company improving access to education
• Inclusive, evidence‑driven culture with rapid iteration
• Career‑defining opportunity to scale a household‑name brand
• Collaborate with cross‑functional, international teams
• Lead meaningful educator‑focused initiatives like conferences and awards
• Continuous learning culture – your insight shapes the roadmap

Apply now to take your career to the next level with a pioneering company.

We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.

Due to a high number of applicants, we are only able to respond to successful candidates