Gym Sales Manager - Trafford City

Everlast Gyms; Trafford; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading fitness organization in Trafford seeks a Sales & Retention Manager to drive membership growth and retention. In this full-time role, you will lead sales initiatives, coach your team, and ensure high-quality member experiences. The ideal candidate possesses strong leadership abilities, a focus on results, and excellent communication skills, aiming to make a significant impact. The role includes engaging with the local community and contributing to health and fitness initiatives, with flexibility to work varied hours.

Benefits

Free gym membership

20% discount across all Frasers Group brands

Eligibility for the Fearless 1000 Bonus Scheme

Monthly Frasers Champion awards

Training and funded qualifications in Management & Leadership

Qualifications

• Proven leadership skills with the ability to inspire and coach a team.
• Strong sales and retention focus with a results-driven mindset.
• Excellent communication and interpersonal skills.
• Ambitious and eager to further develop leadership skills.
• Flexible to work evenings, weekends, and Bank Holidays.

Responsibilities

• Drive new member sales and maximize retention.
• Lead sales initiatives and support team development.
• Prepare and deliver monthly sales presentations.
• Engage in fitness and wellness national initiatives.
• Provide feedback to team members for improvement.

Skills

Team leadership

Sales strategy

Communication

Interpersonal skills

Resilience

Ambition

Job description

Responsibilities

• Advocating and delivering the FUNDAMENTALS sales process, training and coaching the team to perform at their best.
• Driving new member sales while maximising retention of existing members to grow the live member movement.
• Owning the activity planner for the club – ensuring initiatives are well-planned, executed, and impactful.
• Implementing creative lead‑generation strategies both internally and externally.
• Monitoring dashboards and KPIs, providing key insights to the team and ensuring targets are met.
• Driving all revenue lines from memberships, product, and secondary spend to maximise profitability.
• Preparing and delivering monthly sales presentations to the wider management team.
• Building strong local business partnerships and developing #WeMoveBusinesses opportunities.
• Leading by example on reception and the gym floor in this member‑facing role.
• Engaging in national initiatives such as #WorkoutWednesday and #WeCommunicate.
• Providing honest, constructive feedback to team members, supporting their development and performance.
• Supporting the General Manager with operational tasks including health & safety, facilities, maintenance, recruitment, and presentation standards.
• Passionate about health, fitness, and wellness.
• As a Sales & Retention Manager at our new club opening in Trafford, you'll play a key role in driving membership growth, maximising retention, and delivering a strong launch. Reporting directly to the General Manager, this full‑time leadership role will see you lead sales initiatives, support and develop the wider team, and ensure every member's journey is seamless from their first visit. You'll act as the ambassador for sales excellence in Trafford, leading by example and building strong relationships within the club and the local community.
• BORN IN THE BRONX IN 1910, EVERLAST IS SYNONYMOUS WITH GREATNESS

Qualifications

• A proven leader with the ability to inspire and coach a team.
• Strong sales and retention focus with a results‑driven mindset.
• Excellent communication and interpersonal skills, able to adapt style to different audiences.
• Positive, solutions‑focused, and resilient under pressure.
• Ambitious, driven, and keen to develop further in leadership.
• Flexible to work evenings, weekends, and Bank Holidays to support the needs of the business.

Benefits

• Free gym membership.
• 20% discount across all Frasers Group brands.
• Eligibility for the Fearless 1000 Bonus Scheme.
• Monthly Frasers Champion awards – winners receive double their salary for the month.
• Reward & recognition through Everlast Gyms Monthly Champions.
• Training and funded qualifications, including Level 3 & 5 in Management & Leadership.
• The chance to enhance your fitness knowledge with product training, plus opportunities to deliver PT and group training.

Company Principles

• Think without limits – move fast, think fearlessly, and take the team with you.
• Own it and back yourself – own the basics, your role, and the results.
• Be relevant – to our people, our partners, and the planet.