Growth Marketing Manager - Hybrid

VanRath; Belfast; Hybrid; GBP 35,000 - 40,000; Full time

Job summary

A leading recruitment agency in Belfast seeks a Growth Marketing Manager to enhance their Annual Recurring Revenue through effective product-focused demand generation. The role involves campaign management across multiple channels, collaboration with partners, and content creation. Candidates must have B2B SaaS marketing experience and strong analytical skills. The position offers a salary of £35,000 to £40,000 plus bonuses with hybrid working options.

Benefits

Hybrid working (2 days from home)

Extra annual leave

Medical cover (including dependents)

Enhanced pension

Continual growth and development opportunities

Qualifications

• 3-5+ years of marketing experience involving demand generation and ARR growth.
• Strong analytical mindset with data and funnel metrics.
• Success in managing paid acquisition campaigns.

Responsibilities

• Drive and refine campaigns across various channels.
• Own paid acquisition and optimize performance.
• Collaborate with partners for demand-generation initiatives.
• Produce compelling product-centric content.
• Monitor and report on key funnel metrics.
• Optimize messaging and creatives for improvement.

Skills

B2B SaaS marketing experience

Data analysis

Written communication skills

Experience with LinkedIn Ads

Experience with Google Ads

Education

Bachelor's degree in Marketing or Business

Tools

HubSpot

Email marketing platforms

Job description

Overview

Vanrath are partnering with a long-term client in the technology sphere to hire for a Growth Marketing Manager, with the aim to increase Annual Recurring Revenue (ARR) through product-focused demand generation. The successful candidate will help launch campaigns with senior leadership to generate sales and pipeline as well as optimising the customer acquisition journey.

The successful candidate will be based in our Belfast office, with hybrid working offered (2 days from home each week).

Monday - Friday role.

Salary
£35,000 - £40,000 + bonus ..benefits included (hybrid, extra annual leave, medical cover [including dependents], enhanced pension, continual growth and development opportunities.

The Role

• Drive and refine campaigns across a mix of channels (paid, owned, and organic) to deliver measurable growth.
• Own paid acquisition (LinkedIn Ads, Google Ads, etc.), optimising performance for both pipeline impact and CAC efficiency.
• Collaborate with external partners on joint demand-generation and co-marketing initiatives to generate qualified opportunities.
• Produce compelling product-centric content, from ebooks and factsheets, to demo videos and other creative assets.
• Regularly monitor, analyse, and report on key funnel metrics, including MQLs, SQLs, CAC, and overall pipeline contribution.
• Test, tweak, and optimise messaging, creatives, and channels to drive continuous improvement.
• Keep the company website fresh, accurate, and SEO-optimised, while ensuring functionality aligns with best practice.
• Plan and execute multi-channel marketing initiatives, spanning direct-to-market and partner-led campaigns.
• Work with designers, media outlets, and print suppliers to bring campaigns and assets to life.

What You'll Bring

• A Bachelor's degree (or equivalent higher-level qualification) in Marketing, Business, or a closely related field.
• 3-5+ years of B2B SaaS marketing experience, ideally with a track record in demand generation and driving ARR growth.
• Demonstrated success managing paid acquisition campaigns and email marketing programmes that deliver clear ROI.
• Strong analytical mindset; comfortable with data, funnel metrics, A/B testing, and performance measurement.
• Tech-savvy, with hands-on expertise in platforms such as HubSpot, LinkedIn Ads, and Google Ads.
• Excellent written communication skills; able to create compelling assets like ebooks, landing pages, and email campaigns.
• Confident representing at exhibitions, industry events, and partner activities.

Bonus points for

• Experience marketing to SMB/Enterprise customers in the contact centre industry.
• Familiar with SEO, marketing operations and/or marketing ops.
• Experience building and optimising websites/landing pages.

Recent Feedback from our candidates

"The team at VANRATH were extremely helpful in helping me find my new role. They kept me up to date on my application and provided excellent advice throughout the interview process. Overall the process could not have gone smoother or any quicker and I would definitely recommend reaching out to them if you are on the lookout for a new role."

"I was contacted by VANRATH in regards to a job I had applied for. They were extremely helpful and gave me a number of positions to apply for. They had interviews set up in a number of hours and I secured a position within days. They kept we well informed throughout the process and has continued to touch base after I have started my new role. Couldn't recommend enough."