Growth Marketing Manager

The Simpro Group Pty Ltd; Remote; GBP 50,000 - 70,000; Full time

Job summary

A leading technology firm in the UK is seeking a Digital Demand Manager to drive innovative demand channels and lead multi-channel campaigns. The ideal candidate will have hands-on experience in PPC and paid social media, with strong analytical skills to optimize performance. Responsibilities include exploring new digital channels and reporting on campaign success. This role offers a competitive benefits package including private health insurance and generous leave policies.

Benefits

Private Health Insurance

Generous annual leave

Flexible 'Work from Anywhere'

Career progression opportunities

Qualifications

• Hands-on experience with PPC, paid social and account-based marketing.
• Strong analytical capability, using data to optimise performance.
• Demonstrated experience launching and scaling new digital advertising channels.

Responsibilities

• Lead the exploration and implementation of new digital demand channels.
• Develop and execute targeted multi-channel campaigns.
• Analyze and report on campaign performance across all digital platforms.

Skills

PPC campaign management

Paid social media

Data analysis

Cross-functional collaboration

Programmatic advertising

Tools

Google Ads

LinkedIn Ads

6Sense

Job description

Job Context

The Digital Demand Manager will play a key role in shaping and executing the digital growth strategy for Simpro UK and BigChange. Reporting to the Director of Growth Marketing, the position is responsible for identifying, testing and scaling innovative demand channels across paid media and emerging digital platforms to drive high‑quality lead acquisition and conversion. Experience within B2B SaaS and familiarity with the trades industry are highly desirable. This role is central to delivering ambitious 2026 growth objectives and increasing brand impact across the UK market.

What You’ll Do

• Lead the exploration and implementation of new digital demand channels in the UK, including ad platforms, publications and other innovative opportunities to reach target audiences for Simpro UK and BigChange.
• Develop and execute targeted multi‑channel campaigns across paid search, paid social, display and new digital channels that align to the buyer journey and support market expansion.
• Analyze and report on campaign performance across all digital platforms, generating actionable insights and making recommendations to improve pipeline velocity, lead quality and ROI, with a focus on rapid market growth.
• Support paid media strategy execution (PPC and paid social) through agency partners, focus on strategic oversight and identifying new opportunities.
• Conduct A/B testing and leverage data analysis to continuously optimise lead generation and engagement efforts, particularly in nascent channels.
• Stay current with demand generation best practices, marketing technology trends and innovative digital advertising solutions, especially those applicable to the UK market.

What You’ll Bring

• Hands‑on experience with PPC, paid social and account‑based marketing, with a strong grasp of end‑to‑end digital campaign management.
• Proficiency with digital marketing and ABM platforms, including Google Ads, LinkedIn Ads and 6Sense.
• Strong analytical capability, using data to optimise performance, inform strategy and drive measurable demand generation outcomes.
• Demonstrated experience launching and scaling new digital advertising channels, including programmatic and emerging platforms (e.g. CTV).
• Solid understanding of paid digital channels and their role in driving pipeline and market penetration.
• Proven ability to drive growth in less mature or developing markets through innovative, test‑and‑learn digital strategies.
• Excellent cross‑functional collaboration skills, partnering effectively with sales, product marketing and regional marketing teams.
• Strong project management and organisational skills, able to prioritise and deliver multiple initiatives in a fast‑paced environment.
• Clear, confident communicator, comfortable presenting insights and recommendations to senior leadership.
• Adaptable, proactive and growth‑oriented, with a passion for experimentation, optimisation and continuous improvement.
• Familiarity with B2B SaaS marketing, with exposure to or interest in the trades industry.

What We Can Offer You

• A generous annual leave entitlement plus a personal leave entitlement.
• Private Health Insurance.
• Employee Assistance Programme (24/7 confidential support).
• Life Insurance.
• Company pension scheme with an uncapped 5% employer contribution.
• Generous Parental Leave Program.
• Paid Volunteer Leave Days.
• Public Holiday Exchange Scheme.
• Up to 4 weeks a year of flexible 'Work from Anywhere'.
• Talent Referral Programme – get rewarded for referring a friend.
• Cyclescheme – salary sacrifice for bike & equipment.
• Home & Tech Scheme – salary sacrifice for new tech.
• Discounts and cash back scheme.
• Casual dress and relaxed office environment.
• Opportunities for career progression and development.
• Diverse training & internal networking opportunities.
• Service recognition awards.

Core Values

We Are One Team. We Are Customer Centric. We Are Growth Minded. We Are Accountable. We Celebrate Success.

Simpro, AroFlo, BigChange & ClockShark are equal opportunity employers with a best‑of‑class onboarding program and supportive team environments. This means that we want everyone to feel welcome and offer equal opportunities for everyone, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation, or any other non‑performance factor.