Growth Marketing Lead - Referral Program

Wise; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

Wise, a leading global technology company, seeks a Growth Marketing Lead for its referral program in London. This role focuses on optimizing acquisition channels and enhancing customer engagement through strategic campaigns. Join a diverse, international team committed to making money management easier for their customers.

Qualifications

• Experience in large-scale growth operations focusing on referrals.
• Hands-on experience managing budgets.
• Ability to craft compelling messages for campaigns.

Responsibilities

• Oversee the performance of Wise's referral program.
• Collaborate with marketing and product teams.
• Conduct A/B tests and develop new initiatives.

Skills

Data Interpretation

Campaign Management

Referral Program Performance

Customer Insight Analysis

Job description

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Growth Marketing Lead - Referral Program, London

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Client:

Wise

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

562175c56ac3

Job Views:

52

Posted:

24.06.2025

Expiry Date:

08.08.2025

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Job Description:

Company Description

Wise is a global technology company, building the best way to move and manage the world’s money.
Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of our team, you will help create an entirely new network for the world's money.
For everyone, everywhere.

More about and .

Job Description

We are seeking a senior growth manager to oversee the performance of the Wise referral program. Friend referrals have been pivotal to Wise's growth, and you will have the opportunity to impact the performance of our largest acquisition channel. You will collaborate with marketing and product teams to maximize the referral program's effectiveness across all countries where Wise operates.

About the role:

You will join the organic growth marketing team to help lower customer acquisition costs, bringing us closer to our mission of 0.

You will launch and manage campaigns via our invite-a-friend platform.

Conduct A/B tests and develop new initiatives to engage specific customer segments, primarily for the consumer product but also Wise Business.

Work closely with the product team to improve the referral experience and infrastructure.

Report on performance metrics in collaboration with marketing and product analysts.

Develop a regional approach accounting for different customer behaviors across countries, with potential to build a regional team.

Qualifications

About you:

Experience in large-scale growth operations focusing on referrals, managing budgets, and accountable for referral program performance.

Hands-on experience interpreting data and managing campaigns.

Experience localizing and running campaigns for a global company.

Passionate about understanding why customers recommend products, capable of forming hypotheses through customer conversations, and using insights to improve performance.

Ability to craft compelling messages and enhance the referral experience on web and mobile.

Additional Information

We believe in building diverse, equitable, and inclusive teams. We are proud of our international team and celebrate our differences. Inclusive teams help us live our values, ensure every Wiser feels respected, empowered, and able to advance their careers.

If you'd like to learn more about working at Wise, visit our website.

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