Growth Marketing Lead

Ocho People; Belfast; Hybrid; GBP 38,000 - 40,000; Full time

Job summary

A fast-growing software company in Belfast seeks a Growth Marketing Lead to drive product-led demand generation. In this role, you will deliver multi-channel marketing campaigns, own paid acquisition strategies, and create high-impact content. The ideal candidate has 3-5 years of experience in B2B SaaS marketing, a strong focus on ROI, and expertise in tools like HubSpot and Google Ads. This position offers a competitive salary of £38k-£40k and a hybrid working model.

Benefits

£38k-£40k salary

Bonus scheme

35 days holiday

Qualifications

• 3-5+ years experience in B2B SaaS marketing with strong demand gen experience.
• Proven track record running paid acquisition and email campaigns with measurable ROI.
• Experience with A/B testing and funnel optimisation.

Responsibilities

• Deliver and optimise multi-channel marketing campaigns.
• Own paid acquisition across Google and LinkedIn.
• Create high-impact content such as e-books and landing pages.

Skills

B2B SaaS marketing

Demand generation

Paid acquisition

Content creation

Analytics

SEO optimization

Education

Degree in Marketing or Business

Tools

HubSpot

Google Ads

LinkedIn Ads

Job description

Overview

Growth Marketing Lead

Join one of Belfast's fastest-growing software success stories. Backed by global partners and trusted by household names, this company is scaling fast and needs a Growth Marketing Lead to drive product-led demand generation and boost ARR. You'll work closely with founders and sales leaders to shape campaigns, generate pipeline, and optimise the full customer journey.

What you'll be doing

• Deliver and optimise multi-channel marketing campaigns (paid, organic, partner).
• Own paid acquisition across Google, LinkedIn and email with a clear focus on ROI.
• Create high-impact content - e-books, factsheets, demo videos, landing pages.
• Partner on co-marketing initiatives to generate qualified pipeline opportunities.
• Track funnel metrics (MQLs, SQLs, CAC) and drive continuous improvement.
• Keep the website fresh, SEO-optimised and performing at a high standard.

What we\'re looking for

• 3-5+ years in B2B SaaS marketing with strong demand gen experience.
• Track record running paid acquisition and email campaigns with measurable ROI.
• Data-driven mindset with analytics, A/B testing and funnel optimisation skills.
• Excellent writing and messaging skills.
• Hands-on with HubSpot, Google Ads, LinkedIn Ads.
• Degree in Marketing, Business or related field.

Nice to have

• Experience marketing to SMBs and enterprise within tech.
• Familiarity with SEO, content strategy and marketing ops.
• Comfort with websites/landing page optimisation.

The package

• £38k-£40k base (DOE) + bonus scheme.
• Hybrid (3 days in Belfast office).
• 35 days\' holiday (inc. 10 public).

Apply here or reach out to Aaron Somers at Ocho for more information via LinkedIn.