Group Partnerships Director

Insanity Group; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

A leading entertainment agency in Greater London seeks a Group Partnerships Director to drive strategic collaborations, secure major brand deals, and mentor a high-performing team. The ideal candidate will have over 10 years of experience in brand partnerships, proven negotiation success, and a strong network in the industry. Responsibilities include leading brand strategies, developing partnerships, and staying ahead of market trends. An excellent opportunity to enhance brand collaborations and influence growth in a dynamic environment.

Qualifications

• At least ten years of experience in brand partnerships or related fields.
• Proven success in managing high-value brand partnerships.
• Strong network of industry contacts in marketing and PR.

Responsibilities

• Lead strategy for securing major brand partnerships.
• Oversee negotiation processes for partnerships.
• Cultivate relationships with high-level executives.

Skills

Brand partnerships

Negotiation

Influencer marketing

Leadership

Strategic thinking

Job description

Overview:

• The Group Partnerships Director is a senior position within Insanity, responsible for driving strategic brand collaborations across the whole group, that enhance the careers of our exciting roster.
• The role supports all teams across the business, including the talent management team (entertainment and creators), Insanity Studios and Insanity Records, modelling our coordinated and collaborative approach across all Insanity businesses.
• Prior to commencing the role, the Group Partnerships Director will have had significant experience in partnerships, influencer marketing, and / or talent management with demonstrable expertise in building high value partnerships.
• The Group Partnerships Director plays a crucial role in:
  • Developing and executing brand partnership strategies that align with our clients’ personal brand, audience and community.
  • In addition to their internal management team, fostering a strong relationship with clients, and strategically positioning them for success in their respective fields.
  • Identifying, securing and building high value relationships with leading global brands, agencies and in-house marketing teams.
  • Nurturing relationships with Chief Marketing Officers (CMO’s), agency executives and key industry stakeholders.
  • Hiring, managing and coaching a team of partnership managers and guiding them to success, in addition to supporting other colleagues across the business in respect of branded opportunities.
  • Staying ahead of social media trends, digital marketing innovations and influencer collaborations to ensure client activations are marketing leading.
  • Advising the leadership team on opportunities across the whole business and leading initiatives to drive growth and innovation in this area.
  • Coaching less experienced members of the team.
  • At all times projecting a prosocial behaviour that aligns with Insanity’s purpose, mission, vision and values.
  • Contributing to managing business risk; and
  • Deputising for members of the leadership team where needed.
• The Group Partnerships Director may progress to a formal leadership position within the business or on to becoming a statutory Director.

Responsibilities:

Brand Partnerships:

• Lead the strategy and execution of securing major brand partnerships for clients across the roster including global sponsorships, endorsements, and product collaborations that align with the talents personal brand.
• Identify and target high value partnership opportunities across a variety of sectors, including but not limited to fashion, media, entertainment, motoring, tech, gaming and lifestyle ensuring collaborations are impactful and in keeping with company values.
• Leverage existing relationships with senior level decision makers including CMO’s, brand managers, and agency executives to build strong, long‑lasting partnerships with top‑tier brands.
• Continuously seeking out new opportunities by staying ahead of emerging market trends, identifying untapped sectors and engaging with both established and emerging brands.
• Use deep industry knowledge to position clients as thought leaders and influencers in the marketplace, creating demand for exclusive brand collaborations.

Branded Content

• Lead the development and execution of branded content strategies through Insanity Studios, working closely with internal stakeholders, talent managers, and brand partners.
• Liaise directly with brands, agencies, and media buyers to identify and unlock marketing budgets that can fund premium content opportunities.
• Collaborate with talent managers to identify clients with innovative content ideas that could be developed into ad‑funded formats across linear, digital, and social channels.
• Proactively ideate, package, and pitch content series concepts to brands and agencies, aligning creative ideas with their marketing objectives and audience strategies.
• Work alongside the Insanity Studios production team to ensure content is delivered to the highest creative and commercial standards, maintaining brand integrity and talent authenticity.
• Identify opportunities for multi‑platform storytelling and innovative content formats, including podcasts, short‑form digital content, long‑form series, and live experiences.
• Build and maintain strong relationships with commissioning editors, media owners, and digital platforms to unlock wider distribution opportunities for branded content.
• Leverage data‑driven insights to demonstrate the value of branded content campaigns and to optimise performance for future projects.
• Act as the key point of contact between Insanity Studios, brands, agencies, and talent managers, ensuring smooth execution and seamless collaboration at every stage of the process.

Partnership negotiation and execution:

• Oversee the negotiation process for high value brand partnerships, ensuring mutually beneficial terms for both talent and partners.
• Ensure partnerships are creatively executed, aligning with both the brands marketing objectives and the talents KPI re audience engagement.
• Manage complex contract negotiations, working closely with our business and legal affairs teams, brand representatives and internal stakeholders to secure the best possible terms for talent.

Client relationship building and stakeholder engagement:

• Cultivate and nurture relationships with high level executives at top brands, agencies and marketing teams, becoming the key point of contact for all major partnership enquiries.
• Serve as a trusted advisor to clients on how to enhance their brand collaborations, offering strategic insights to maximise the impact of their partnerships.
• Develop and maintain ongoing relationships with key stakeholders, ensuring future partnership opportunities and long‑term business growth.

Market insight and trend spotting:

• Stay at the forefront of industry trends, emerging technologies, and evolving consumer behaviour to ensure that partnership strategies remain innovative and effective.
• Identify and evaluate emerging partnership models, digital marketing strategies and new revenue streams that align with the changing landscape of the entertainment and partnership space.

Mentorship and leadership:

• Lead and coach colleagues in the partnerships team in addition to the wider entertainment department, helping them develop the skills to secure high value partnerships.
• Share expertise and insights regularly across the internal teams.
• Provide training on relationship management, negotiation techniques, and strategic thinking to help further build a high performing team, capable of securing the biggest and most innovative collaborations in the industry.

Business Support:

• Projecting professional and prosocial behaviour to colleagues.
• Being prepared to deputise or support the leadership team, where applicable.
• Identifying an area of the business to lead on as a responsible person, for example: chairing a committee; implementing a new initiative; organising an event; being a liaison for the PMA; picking a B Corp stretch target to implement, etc.)

Environmental, Social and Governance (ESG):

• Reviewing the businesses Business Improvement Plan (BIA) and choosing targets to support with.
• Identifying areas for improvement within the business and advocating for positive change.
• Being an advocate for Insanity’s values and ensuring that business is carried out ethically.

Key competencies, skills, and Experience:

• At least ten years’ experience in a senior position within brand partnerships, sponsorships, or related fields, preferably within the entertainment, media or digital industries.
• Proven success in negotiating and managing high‑value brand partnerships with a track record of driving revenue and achieving measurable results.
• A strong network of industry contacts, including CMO’s, marketing teams, PR and advertising agencies, in house brand managers with the ability to open doors to strategic brand partnerships.
• Expertise in social media, digital marketing, influencer marketing and brand activation strategies.
• Exceptional communication, negotiation and interpersonal skills with the ability to build strong relationships with both internal and external stakeholders.
• Strong leadership abilities with experience mentoring and managing a high performance team.
• Comfortable with change management and coaching.
• Demonstrated ability to think strategically, manage multiple projects simultaneously, and thrive in a fast paces, deadline driven environment.
• Knowledge of key industry tools and platforms for partnership development, performance tracking and audience analysis.
• Understanding of Environmental, Social and Governance factors as they relate to our business and our industry.

Insanity is committed to maintaining a workplace where all individuals are respected, valued, and empowered to succeed.