Group Marketing Manager

Hawk 3 Talent Solutions; Carcroft; On-site; GBP 45,000 - 50,000; Full time

Job summary

A talent solutions agency is seeking a Group Marketing Manager to lead marketing strategy across multiple brands within play, leisure, and experiential environments. The role requires a strong background in ecommerce growth and digital marketing. Ideal candidates will have proven experience in a similar position and excellent leadership capabilities. The position is based in Doncaster, with a salary range of £45,000 - £50,000.

Qualifications

• Proven experience delivering ecommerce growth in service or venue-based businesses.
• Strong knowledge of WordPress, SEO, PPC, email marketing, and paid social.
• Track record of generating measurable outcomes from marketing campaigns.

Responsibilities

• Drive ecommerce growth through digital campaigns.
• Own and grow the ecommerce function, optimising lead capture.
• Lead brand positioning and build relationships with media.

Skills

Ecommerce growth via digital marketing

WordPress knowledge

SEO expertise

PPC experience

Content creation oversight

Strong leadership skills

Job description

Overview

Group Marketing Manager

Location: Doncaster

Contract: Full-time, Permanent

Salary: £45,000 - £50,000

Working Hours: 40 Hours per week.

About the Business
We're supporting a successful, fast-growing group operating across play, leisure, and experiential environments. Their portfolio includes indoor play centres, trampoline parks, and a specialist B2B service division focused on designing and delivering large-scale play and sensory environments.
This group combines design, manufacturing, and venue operation expertise to create unique experiences for families and businesses alike. They're now seeking a Head of Marketing to lead brand growth, digital performance, and ecommerce strategy across multiple brands.

This description reflects the role of Group Marketing Manager within a multi-brand group focused on play, leisure and experiential environments.

The Role

This is a senior marketing leadership position with full ownership of strategy, execution, and performance across four distinct brands — each with its own voice and growth potential.

You will be responsible for:

• Driving ecommerce growth and lead generation through digital marketing and online channels
• Increasing venue footfall and enquiry volumes with targeted, results-focused campaigns
• Building and managing strong brand identities and market presence
• Creating and delivering content that demonstrates the business's impact and expertise
• Ensuring websites (primarily WordPress) are optimised for user experience, lead capture, and conversion

Core Responsibilities

• Lead Generation & Ecommerce Growth
  Develop and execute targeted digital campaigns (SEO, PPC, paid social, email) that drive enquiries and bookings
• Own and grow the ecommerce function, optimising online lead capture and conversion funnels
• Manage paid media spend to maximise ROI and lead quality

• Website & Digital Presence
  Take ownership of multiple WordPress websites — content, UX, SEO, and performance optimisation
• Ensure every online touchpoint supports brand positioning and drives conversions

• Brand Awareness & Media
  Lead brand positioning and messaging across the group's diverse businesses
• Build and manage relationships with media, PR, and influencers to grow visibility
• Create compelling stories and content showcasing venues, projects, and customer success

• Content & Creative Direction
  Oversee production of photography, videography, case studies, and testimonials
• Ensure consistent creative identity and messaging across all channels and brands

• Performance & Leadership
  Define, track, and report marketing KPIs to senior leadership
• Manage budgets, internal teams, and external agencies to deliver campaigns on time and on budget
• Collaborate closely with sales and operations teams to align marketing activity with business goals

What You Bring

• Proven experience delivering ecommerce growth alongside digital marketing in service or venue-based businesses
• Strong WordPress knowledge combined with SEO, PPC, email marketing, and paid social expertise
• A track record of generating measurable commercial outcomes from marketing campaigns
• Content creation oversight experience, especially with video and photography
• Comfortable working across both B2B and B2C audiences
• Data-driven, commercially focused, and results-oriented
• Strong leadership and stakeholder management skills

If you would like to apply for the role of Group Marketing Manager then please email your CV to or call Jade on (phone number removed)

Closing date is #removed# Please note this could change subject to suitable applications.

Hawk 3 Talent Solutions are acting as an employment agency on behalf of it's client.

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Hawk 3 Talent Solutions are committed to the selection, recruitment and development of the best people, basing judgements solely on suitability for the job. Whilst we endeavour to respond to all applications individually, due to high volumes, this is not always possible. Thank you for your interest in this role and we look forward to working with you in the future