Graphic Designer

UNICEF; City of Westminster; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading children's charity in the UK seeks a Graphic Designer to create engaging content across digital, print, and social media. The ideal candidate will have proven design experience and a robust portfolio, expertise in Adobe Creative Suite, and a commitment to representing the brand's values. This role involves collaboration with various teams to deliver impactful messaging, ensuring that all materials align with established brand guidelines.

Qualifications

• Proven graphic design experience with a strong portfolio.
• Experience leading design projects from inception to completion.
• Ability to incorporate feedback constructively.

Responsibilities

• Create visually engaging content across multiple channels.
• Collaborate with team members to ensure brand message is communicated.
• Act as a brand guardian adhering to UNICEF's guidelines.

Skills

Graphic design experience

Multichannel design ability

Expertise in Adobe Creative Suite

Creative problem-solving

Tools

Adobe InDesign

Adobe Photoshop

Adobe Illustrator

Job description

Hours: 35 hours per week - Other flexible arrangements will be considered (On call rota is in place for this role but it is on ad hoc basis during emergency support). As a Graphic Designer you will create visually engaging content across multiple channels, transforming content briefs and brand guidelines into innovative communication and marketing materials. You will bring the UNICEF UK brand and creative platform to life, showcasing UNICEF's work for children through exciting, innovative, channel and audience-led design work, while representing the Creative team's skills and processes to the wider organisation.

What we will expect you to achieve

• Develop and produce visually engaging content across multiple channels, including digital, print, and social media.
• Create designs that are guided by audience insights and channel-specific considerations to ensure relevance and effectiveness.
• Champion innovation and creativity across all projects, from brief to delivery.
• Collaborate with copywriters and other team members to effectively communicate our brand's message, ensuring all designs align with brand guidelines.
• Collaborate with the Account Managers and Traffic Managers to ensure timely production and delivery of design materials.
• Collaborate with the Senior Content Lead (Copy & Design) and Senior Graphic Designer in improving and developing our brand expression, ensuring is kept up to date and relevant.
• Act as a brand guardian and ensure all content is in line with UNICEF UK's brand guidelines, image and inclusive storytelling guidelines.
• Champion the Creative team's skills, processes and ways of working to the rest of the organisation through workshops, inductions and drop-in sessions.
• Contribute to building and maintaining a strong, collaborative and mutually supportive team. Other duties as required and requested in keeping with the wider needs of the team, particularly in emergency rotas and to also support a flexible team approach.
• Demonstrate and model a commitment to our shared values, behaviours and inclusive practices (known as ) in all aspects of your work.

Effective behaviours

• Supporter driven and mission aligned
• Is committed to children and their rights and motivated to work towards achieving a better world for every child.
• Raising children's voices and their representation through the work.
• Take a supporter-centred approach to storytelling, identifying ways to deepen a supporter’s relationship with UNICEF through creative content, whilst achieving the campaign objectives.
• Creating and innovating
• Contributes ideas, approaches and insights that enable innovation.
• Scans the external environment for trends, insights, ideas and best practice that could benefit UNICEF UK's work.
• Empowers people to innovate and welcomes new ideas that are focused on the delivery of strategic priorities.
• Approach problem-solving creatively; bring ideas from outside to help achieve our vision; challenge established processes; demonstrates flexibility and adaptability to working in new scenarios.
• Communication
• Conveys complex ideas using a variety of methods to engage an audience and win understanding and support
• Anticipates and responds to the needs of an audience, adapting content, style, language and use of channel to deliver maximum clarity.
• Presents complex and difficult messages clearly and with impact
• Results focused
• Prioritises and sustains focus on work that will have the greatest impact on agreed aims.
• Reviews results and extracts learning to optimise future performance.
• Anticipates internal/external challenges that could impact UNICEF UK's work and adapts approach accordingly.
• Efficiency and effectiveness
• Manage conflicting priorities to ensure that objectives are achieved, and deadlines met.
• Responds flexibly to unforeseen events such as emergency responses to ensure that effectiveness is not compromised.
• Suggests simplifications to overly complex ways of working to improve results.

Relevant experience

• Proven graphic design experience, accompanied by a robust portfolio showcasing multichannel designs.
• Experience to produce creative and impactful work across a variety of channels, audiences, and briefs, while maintaining adherence to brand guidelines.
• Experience leading design projects from inception to completion, with extensive production experience in preparing materials for both digital and print publication. Proven ability to incorporate feedback constructively and communicate feedback effectively to team members throughout the design process.

Specific knowledge and skills

• Expert skills in industry standard tools such as Adobe Creative Suite (specifically but not restricted to Adobe InDesign, Photoshop and Illustrator).
• Highly creative with the ability to generate ideas and practically contribute to the Creative Team's output.

At the UK Committee for UNICEF (UNICEF UK), we pull together to achieve the best possible results for children around the world. We believe in an inclusive workplace and in the power of fulfilled colleagues who share the same values and goals, enjoy their work and are motivated to do their utmost for children.