Graduate Marketing Analyst (ASO Executive)

The Opportunity Hub UK; City Of London; On-site; GBP 24,000 - 26,000; Full time

Job summary

A dynamic marketing consultancy is looking for an ASO Executive to join their team in Central London. The role focuses on optimizing app performance through data analysis, client engagements, and creative collaboration. Candidates should possess strong communication skills, a university degree, and a keen interest in the mobile app industry. The position offers a competitive starting salary with numerous benefits including a bonus scheme, personal development training, and a fun, supportive work environment.

Benefits

Company bonus scheme – 10% of salary

Monthly mobile phone bill coverage up to £30

25-day holiday allowance

Company Pension

Life insurance

Fun social events

Personal development training

Summer Fridays

Office snacks and drinks

Qualifications

• Experience in writing for various media formats preferred.
• Ability to take feedback and refine work.
• Ability to thrive in fast-paced environments.
• Experience in client management or customer service preferred.
• A real interest in the fast-growing world of mobile/digital.

Responsibilities

• Conduct keyword research and competitor analysis for ASO.
• Optimise app titles, descriptions, screenshots, and metadata.
• Prepare reports with analysis for clients.
• Attend client meetings and present findings.
• Organise and prioritise deliverables.

Skills

Excellent written and verbal communication skills

Strong desire to learn

Collaborative and curious self-starter

Creative and empathetic thinker

Confident manipulating data sets in Excel

Experience in a marketing or agency environment

Familiarity with mobile developments and user experience principles

Interest in the mobile/digital world

Education

2:1 University degree

Tools

Excel

PowerPoint

SQL

Job description

The Opportunity Hub UK is excited to bring you a fantastic career opportunity with our client – a rapidly growing mobile app growth consultancy located in the heart of Central London. This Graduate Marketing Analyst position is open and ready for a motivated and data‑centric ASO Executive to join their young team of 30 app experts with over 80+ years of combined mobile marketing expertise. Your official job title will be ASO Executive (App Store Optimisation).

Our award‑winning client is dedicated to providing the best‑in‑class app growth services to their global clients, including NBCUniversal & Gymshark.

Here's what you'll be doing as the Marketing Analyst:

• Conducting keyword research and competitor analysis to identify new ASO opportunities across different types of apps
• Optimising app titles, descriptions, screenshots, and other metadata to improve search rankings and user conversion
• Attending client meetings, presenting findings and recommendations, and providing regular updates on project progress and performance
• Preparing reports with analysis for clients that highlight the impact of ASO efforts on their app's performance, utilising ASO tools to deliver data‑driven insights
• Organising and prioritising monthly, weekly, and daily deliverables
• Contributing to and developing case studies on app marketing best practice and ASO trends

Here are the skills you'll need to succeed as the Marketing Analyst.

• Excellent written and verbal communication skills, experience in writing for various media formats preferred (e.g., blog posts, long‑form articles, social media or video scripts)
• A 2:1 University degree
• Strong desire to learn, open‑minded and able to take feedback and constructive criticism in stride, using it to refine your work and grow as a professional
• Collaborative and curious self‑starter with a demonstrated ability to keep projects moving and deliver great results on time without the need for too much oversightAbility to thrive in fast‑paced environments and adapt quickly to shifting priorities
• Creative and empathetic thinker, with a customer‑first approach – experience in client management or customer service is preferred
• Confident manipulating data sets in Excel and working with PowerPoint. A flare for visual storytelling and data analysis – experience using SQL is a bonus.
• Experience in a marketing or agency environment is desirable
• Familiarity with mobile developments, apps, design, and user experience principles is a plus
• And a real interest in the fast‑growing world of mobile/digital

Work Permissions:

Candidates must have the right to work in the United Kingdom. Visa sponsorship is not available at this time.

Here are the benefits of this job:

• Fun and relaxed work environment that encourages creativity and collaboration, with a friendly and supportive team
• Company bonus scheme – 10% of salary if we hit our targets
• Regular social events such as axe throwing, go‑karting, and more…
• Monthly mobile phone contract bill coverage up to £30
• Personal development training
• Genuine access to Senior Management so you have a say and a real voice in the direction of the company
• 25‑day holiday allowance (increases after 2 years)
• Company Pension
• Summer Fridays
• Life insurance
• Tea, coffee, fruit, and snacks in the office
• Competitive graduate starting salary of £24k‑26k with good chance for salary progression to £40k+ in 2‑3 years.

A career in the mobile app industry is exciting and ever‑evolving, with endless opportunities for growth and learning. Joining our client's team as a Graduate Marketing Analyst will give you the chance to work with global clients, be a part of a passionate and talented team, and be recognised for your contributions with various industr