Global VP, Strategic New Logo

JFrog; Greater London; Hybrid; GBP 120,000 - 200,000; Full time

Job summary

A leading software company in London seeks a Global VP of Strategic New Logo Acquisition. This pivotal role involves driving customer acquisition strategies, leading high-value sales transactions, and building a world-class sales team. The ideal candidate will have over 15 years of enterprise software sales experience, a strong track record of closing major deals, and the capability to foster C-Level relationships. The role offers a hybrid work environment, requiring global travel approximately 50% of the time.

Qualifications

• 15+ years in enterprise software sales with a proven track record.
• Experience leading complex new logo transactions.
• Developed successful GTM strategies yielding sustainable revenue.

Responsibilities

• Develop and execute a comprehensive GTM strategy.
• Engage in high-value enterprise transactions.
• Mentor a high-performance sales team.

Skills

Sales Leadership

New Logo Acquisition

Strategic GTM Development

C-Level Relationship Management

Data-Driven Sales Methodology

Mentoring and Team Building

Job description

Global VP, Strategic New Logo

London, UK | Sales Share position

• Hybrid role, based out of our London King’s Cross office. We’re in the office 3 days a week and remote the rest of the time.

At JFrog, we don't just secure and accelerate software - we make the world's most innovative companies move faster.

Since software is the lifeblood of modern business, you’ll be on a mission‑critical team. Thousands of customers, including the majority of the Fortune 100, trust JFrog to manage, accelerate, and secure their software delivery from code to production—a concept we call "Liquid Software."

We are seeking a visionary and proven executive leader to serve as our Global Vice President of Strategic New Logo Acquisition. This is a pivotal role dedicated to seizing the monumental market opportunity of acquiring JFrog’s largest, most strategic new customers worldwide.

Reporting directly to the Global SVP of Sales, this executive will own the global strategy, execution, and scaling of our strategic sales motion, driving exponential ARR growth through targeted new customer acquisition. You will be the architect of our future customer base and a key leader in JFrog's global expansion.

As the Global VP of Strategic New Logo, you will...

• Strategic GTM Ownership: Develop and execute a comprehensive, multi-year Global Go-To-Market (GTM) strategy to dominate strategic new logo acquisition across all major markets (Americas and Europe). Deliver predictable ARR growth and expand market share by designing a repeatable "land-and-expand" blueprint.
• Mega-Deal Scaling & Execution: Instill a robust, disciplined, and repeatable "mega-deal" methodology across the global organization. Directly engage, influence, and lead the closure of complex, $1M+ New Logo enterprise transactions.
• Executive Leadership & Team Scaling: Recruit, mentor, and inspire a world-class, high-performance team of strategic New Logo hunters. Foster a global culture of excellence, accountability, and a relentless focus on new customer acquisition.
• C-Level & Strategic Alliances: Personally forge and maintain relationships with C-level executives at our most strategic target accounts globally. Drive top‑to‑top alignment with critical partners (GCP, AWS, Azure, key GSIs) to maximize pipeline generation from the partner ecosystem.
• Operational & Data Command: Implement and manage a rigorous, data-driven sales methodology. Ensure operational excellence in global pipeline management, forecasting accuracy, and deal execution to provide clear, actionable insights to the executive team.
• Cross-Functional Command: Act as the "Voice of the New Logo Customer," collaborating with global leadership, Product, Marketing, and Customer Success to ensure GTM efforts are perfectly aligned, messaging resonates, and new customer adoption is seamless.

To be a Global VP of Strategic New Logo in JFrog, you need...

• Global Sales Leadership Track Record: 15+ years of progressive enterprise software sales leadership, with a verifiable track record of scaling global or multi‑regional teams and consistently exceeding quotas (>$XXM+ ARR) in a high-growth SaaS, DevSecOps, or Cloud environment.
• New Logo Mega-Deal Acumen: Proven experience leading and closing complex, 7‑figure+ New Logo transactions with Fortune 500 / Global 2000 enterprises. Ability to navigate sophisticated global procurement and technical evaluation cycles.
• Strategic GTM Architect: Demonstrable history of developing and executing highly effective, nuanced GTM strategies that translated directly into massive pipeline generation and sustainable revenue growth.
• Deep Experience in Strategic Outbounding: Either through BDR or through partner, strong experience in strategic customer acquisition and C-level connection.
• Talent Magnet & Culture Builder: An exceptional leader with a history of hiring, mentoring, and retaining A-players. Must possess the gravitas to inspire a global, dispersed team.
• Executive Presence: Superior communication, negotiation, and executive presentation skills. The ability to command a room, influence decision-makers, and drive conviction at the highest levels.
• Travel: Willingness to travel globally (~50%) to engage with strategic customers, partners, and key regional teams.