Global Senior Marketing Manager

PENTLAND; London; Hybrid; GBP 150,000 - 200,000; Full time

Job summary

A global activewear company is seeking a Global Senior Marketing Manager to shape and implement brand strategies across markets. The role involves strategic planning, campaign execution, and managing media budgets while collaborating with local and global teams. Ideal candidates will have extensive marketing experience, particularly in fashion or sports sectors.

Benefits

Competitive Salary + discretionary bonus

25 Days Holiday with purchase options

Brand discounts and retail perks

Enhanced parental leave policies

Diverse health-related perks

Flexible working hours

Opportunities for charity and sustainability involvement

Qualifications

• Previous experience in fashion, sportswear, or lifestyle industries.
• Proven track record of integrated brand campaigns.
• Strong understanding of consumer behavior.

Responsibilities

• Position the brand effectively within markets.
• Lead development of scalable marketing toolkits.
• Oversee multi-channel marketing campaign execution.
• Manage global brand media budget and performance.

Skills

Marketing experience

Project management

Stakeholder engagement

Cross-cultural communication

Job description

We're Pentland Brands; a dynamic, global family business, and proud owners and licensees of many iconic active and footwear brands. With a community of over 1,300 team members worldwide, we embrace diversity and inclusion, and champion growth and development. Our success is built on teamwork, courage, innovation, and an unwavering commitment to excellence.

WHAT'S THE MISSION FOR THIS ROLE?

The role of the Global Senior Marketing Manager, is to play a critical role in shaping and scaling our brand strategy and presence across global markets. This role focuses on working closely with regional partners to co-create and execute impactful, locally relevant brand and media strategies that align with our global vision. You will be the strategic connector between the global brand team and local markets, ensuring brand consistency while allowing for regional nuance.

WHAT DOES THIS ROLE DO?

As our Global Senior Marketing Manager you will be responsible for:

Strategic Planning and Brand Positioning

• Position the brand effectively within our markets by identifying unique selling points and leveraging them to stand out from competitors.
• Identify emerging trends in sports and fashion (both globally and locally) and integrate them into strategic planning.

Partner Strategy Development:

• Serve as the key liaison between global brand, creative, product, and regional teams to ensure consistent messaging and storytelling across all touchpoints.
• Lead the development of scalable marketing toolkits and playbooks to support regional execution across channels, including seasonal launches, collaborations, and product drops.
• Partner with regional marketing leads to develop annual and seasonal brand marketing and media plans tailored to local market needs while aligned with global strategy.
• Adapt global brand campaigns into market-ready toolkits and provide strategic guidance on execution across channels (paid media, digital, retail, influencer, PR, etc.).
• Guide regional teams on media planning (especially digital and social), audience targeting, and performance tracking. Provide recommendations for improving ROI and brand impact.

Market Research and Consumer Insights

• Use data analytics and consumer insights to drive decision-making, identify target demographics, understand customer preferences, competitor positioning and develop targeted campaigns.
• Gather and analyze local market feedback, performance data, and consumer insights to refine brand strategies and inform future planning.

Campaign Development and Execution

• Oversee the creation and execution of multi-channel marketing campaigns (digital, social media, print, in-store, etc.) to boost brand awareness and customer engagement.
• Monitor campaign performance and make data-driven adjustments to maximize effectiveness.

Digital Marketing Strategy

• Drive digital marketing initiatives, including SEO, PPC, email marketing, and social media, to increase online presence and reach.
• Analyse digital metrics to optimize campaigns and improve ROI.

Public and Media Relations

• Build and maintain relationships with key media outlets, journalists, and industry influencers to increase brand visibility.
• Develop press releases, pitches, and media kits for product launches, events, and announcements.
• Manage press inquiries and coordinate interviews, media placements, and stories that highlight the brand and its products.

Budget Management and ROI Analysis

• Manage and track the global brand media budget whilst working closely with our partners to support their needs, ensuring optimal use of resources and alignment with overall business goals.
• Track spending against objectives and make strategic adjustments as needed.
• Report on KPIs, performance metrics, and campaign outcomes to key stakeholders.

WHAT DO I BRING TO THE ROLE?

To stand out in this role, you should have the following skills and experience:

• Previous marketing and media experience, preferably in the fashion, sportswear, or lifestyle industries.
• Proven track record of managing and executing integrated brand campaigns across multiple markets.
• Strong understanding of local market dynamics, consumer behavior, and media trends in key global regions.
• Excellent project management, stakeholder engagement, and cross-cultural communication skills.
• Experience working with both internal creative teams and external agencies.
• Comfortable operating in a fast-paced, matrixed organization with global reach.
• Passion for sport, fashion, and culture.

WHAT'S IN IT FOR ME?

• Competitive Salary + discretionary bonus
• 25 Days Holiday: Increases with length of service and the option to purchase additional days to suit your needs.
• Discounts: Brand discounts (including friends and family and JD Sports), Sample Sales, and other retail discounts and perks.
• Family-Friendly Benefits: Generous enhanced parental leave policies
• Health Perks: Choose from a variety of health-related perks including medical cash plan, critical illness cover, life assurance, gym and fitness discounts, dental insurance, eye care, and health screening to maintain your wellbeing.
• Travel Perks: Take advantage of our season ticket loan, cycle to work schemes, electric car schemes, and discounts on home charging units to support eco-friendly commuting.
• Flexible Working: We offer hybrid working and flexible working hours, allowing you to start your day earlier or later to help with commute costs or personal commitments.
• Chance to join our Charity, D&I and Sustainability employee networks.

As an equal opportunity employer, we're committed to fostering diversity and creating an inclusive culture across our business, stores, and office environment.

We want you to live our company principles, bringing a strong consumer focus, while always looking for ways to improve and grow in your role. Take ownership of your work and be proactive in solving problems whilst communicating openly and treating everyone with respect and kindness. And, of course, let your creativity shine by bringing your unique style and individuality to the Pentland Brands Team.