Global Performace Strategy Director

Publicis Groupe UK; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A global communications agency based in London is looking for a Strategic Performance Director to lead digital performance media across 26 European markets. This role requires strong digital expertise including Paid Search, Meta, TikTok, and YouTube. The successful candidate will need project management skills and a proven track record with DTC brands. The position operates on a hybrid working pattern, fostering collaboration and innovation in fast-paced environments.

Qualifications

• Strong understanding of digital media channels and their interactions.
• Experience with DTC brands is essential.
• Ability to adapt in a fast-moving environment.

Responsibilities

• Build strong relationships with key digital leads across local Constellation markets.
• Produce toolkits and best-practice documents for digital knowledge.
• Create digital playbooks to support new formats and testing.
• Connect local markets with global experts in digital performance.

Skills

Digital expertise across Paid Search

Expertise in Meta

Experience with TikTok

Experience in YouTube

Project management

Collaboration skills

Job description

Strategic Performance Director – Starcom

BRAND: Starcom
Job Function: Client Management
Location: London, United Kingdom
Experience Level: Specialist
Workplace Type: Hybrid

Company description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our 'Power of One' business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa. We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make "Brave Plays" in how they approach their work and their own career development. This results in an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign's Best Places to Work for three years in a row (2021, 2022, 2023) and most excitingly, Media Week's Agency of the Year 2023!

Overview

As a Strategic Performance Director, you have overarching responsibilities that directly relate to our agency Growth Pillars and internal Expectations Framework. For this role you'll be working on one of the most dynamic and exciting brands in the agency, responding to campaign briefs and inspiring digital performance media innovation across our 26 European markets.

You will report directly into the Business Director and will be a key member in the team for client briefings, regional digital performance campaign strategy and planning, regional digital gathering and directing the team to deliver timely and insightful reporting across markets.

This role is essential to inspire and drive the vision of the performance media practices executed by Starcom in digital performance as well as digital media more broadly. You will be accountable for creating best practice, as well as elevating our approach across strategy, activation, testing and execution.

This role calls for a dynamic and passionate mind with a strong can-do attitude, the confidence to build relationships and agility to change direction and focus at the speed of Samsung.

To excel in this role, you should have strong digital expertise and a deep understanding of media, including how different channels work together. Experience in project management and working with DTC brands is essential, along with familiarity with platforms like Paid Search, YouTube, Meta, and TikTok.

Responsibilities

• Build strong relationships with key digital leads and specialist activation teams across local Constellation markets.
• Identify local market digital knowledge gaps and work with Global/Regional channel experts to produce relevant toolkits and best‑practice documents.
• Stay current on GDD media partner developments and produce digital playbooks to support uptake of new and innovative formats, including testing frameworks and results reporting.
• Act as a digital performance specialist to connect local markets with global experts, leveraging the network to enhance digital specialisms.

Qualifications

• Digital expertise across Paid Search, Meta, TikTok and YouTube.
• Project management experience and a track record with DTC brands.
• Strong collaboration skills and the ability to build relationships with cross‑functional teams.
• Agility to adapt strategy and tactics in a fast‑moving environment.

Additional information

Publicis Groupe operates a hybrid working pattern with full‑time employees being office‑based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAGs (Employee Action Groups).

#LI-JD2