Global Marketing Director - Respiratory

GSK; Greater London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading global biopharma company is seeking a Global Marketing Director for the respiratory division. This role will focus on defining and driving marketing strategies and overseeing brand launches while collaborating with various teams. The ideal candidate has significant experience in pharmaceutical marketing, strong leadership skills, and a solid background in digital marketing. This position offers the chance to make a significant impact while working in a hybrid model from the London HQ or Philadelphia office.

Qualifications

• 5+ years of experience in pharmaceutical or biotech marketing.
• Proven track record in brand strategy and global launches.
• Strong analytical skills in marketing measurement.

Responsibilities

• Define and drive global marketing strategy.
• Lead global launch planning and budget setting.
• Partner with medical and commercial teams for campaigns.

Skills

Pharmaceutical marketing

Brand strategy

Digital marketing

Cross-functional team leadership

Budgeting and forecasting

Education

Bachelor’s degree in marketing, business, life sciences or related discipline

Job description

Global Marketing Director - Respiratory

You will lead global marketing strategy and delivery for a leading global brand. You will work closely with regional teams, medical, commercial, finance, supply chain and market access. You will translate insight into clear plans and guide global launches and omnichannel campaigns. We value collaborative leaders who act with integrity, use data, and develop people. This role offers growth, visible impact and alignment with GSK’s mission of uniting science, technology and talent to get ahead of disease together.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

• Define and drive a clear global marketing strategy that supports business and patient outcomes.
• Translate global strategy into regional and local plans and support successful localisation.
• Lead global launch planning, budget setting and forecasting to deliver sustainable performance.
• Build and lead a high-performing global marketing team and coach leaders across regions.
• Partner with medical, commercial, market access and external agencies to create best in class industry leading omnichannel campaigns.
• Use data and insight to measure impact and continuously improve marketing effectiveness.

Why You?

Basic Qualifications

We are seeking professionals with the following required skills and qualifications to help us achieve our goals.

• Bachelor’s degree in marketing, business, life sciences or related discipline, or equivalent experience.
• Significant experience in pharmaceutical or biotech marketing with global or regional scope.
• Proven track record in brand strategy, global launches and commercial planning.
• Experience leading matrixed, cross-functional teams and external agencies.
• Strong commercial and financial skills, including budgeting and forecasting.
• Experience in omnichannel and digital marketing and using data to guide decisions.

Preferred Qualification

If you have the following characteristics, it would be a plus.

• Postgraduate degree in marketing, business or life sciences.
• Experience across multiple international regions and local operating companies.
• Knowledge of healthcare systems and promotional codes in major markets.
• Experience with market access or payer engagement.
• Strong analytical skills and experience with marketing measurement frameworks.
• Experience launching complex products at global scale.

Working arrangements

This role is based in the London HQ United Kingdom or Philadelphia USA and follows a hybrid working model. You will work regularly from a GSK office and have flexibility to work remotely when appropriate.

What we value in you

We want a leader who sets clear priorities, motivates teams and has a growth mindset. You will champion inclusion and create a workplace where people feel respected and can do their best work. You will act with transparency and focus on delivering impact for patients.

How to apply

If this role excites you and you meet the basic qualifications, please apply with a CV and a short cover letter. Tell us how your experience matches the responsibilities and qualifications. We look forward to hearing from you.

Closing Date for Applications: 05/02/2026 EOD

Please take a copy of the Job Description, as this will not be available post closure of the advert.

When applying for this role, please describe how you meet the competencies for this role, as outlined in the job requirements, in your cover letter and CV. The information that you have provided in your cover letter and CV will be used to assess your application.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us at [e-mail] where you can also request a call.

Please note should your enquiry not relate to adjustments, we will not be able to support you through these channels. However, we have created a Recruitment FAQ guide. Click the link where you will find answers to multiple questions we receive

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